I Love Evol Frozen Burritos.

Via on Sep 12, 2009

The other night I was given an Evol (the new name of Phil’s Fresh) burritos tee shirt. Later, walking past the mirror at the Spot, I realized something about Evol (pronounced, apparently, E-vil). It spells L-O-V-E, backward.

While I’ll miss the original name, Phil’s Fresh, which perfectly captured the always-slightly-high yet healthy college crowd frozen burritos would seem ideal for, I dig the new branding, and I wish ‘em godspeed in continuing to grow the organic, healthy to-go options nationally (Phil says they’re already in 2,000 stores nationwide, nice).

evol burrito frozen phil's fresh

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2 Responses to “I Love Evol Frozen Burritos.”

  1. clever, perhaps – i still think have doubts about the brand name since it's going to be spoken about mostly; but we'll see how much traction it gets (FIG didn't like my feedback on their brand name, btw)

  2. [...] Evol Burritos‘ appeal is perfectly encapsulated by their name: L-O-V-E, backward. [...]

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