What’s 350 all about about?

Via on Oct 16, 2009

350.org October 24th

This video commercial explains all in cheerfully, underwaterful, apocalyptic terms:

This is a TV spot made by DAM to promote the 350 movement. 350 is an international movement that lobby’s to bring down the carbon emission to lower than 350ppm. If the concentration of carbon continues to increase life as we know would cease to exist and humanity will suffer. Currently the carbon concentration is about 387ppm.


On the international day of climate action, which is the 24th October people from all over the world are going to do things which promotes the number 350 and which grabs the attention of the world leaders and media.


Divers Association of Maldives is having 2 events. One is the underwater cabinet meeting which would be chaired by the President of Maldives happening on the 17th of October. The cabinet would meet underwater using scuba and pass a declaration from the people of Maldives to the world leaders meeting and Copenhagen on December 2009 for the COP15. The other even which takes place on the international day of climate action, October 24th is the 24 hour underwater rally. 350 divers will go underwater to rally against climate change and call out for reducing carbon emissions.


This video is made with the assistance of veteran director Tedry Niyaz and Ahmed Fahudh Studio.


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About Alex Myles

Alex Myles is qualified as a Yoga teacher, Reiki Master, Teacher of Tibetan Meditation, Dragon Magic and a Spiritual coach to name just a few. Alex has no intention to teach others on a formal basis for many years to come, instead, she is collecting qualifications along with life’s lessons. One day, when the time is right, Alex will set up a quaint studio, in a quirky crooked building where she will breathe and appreciate the slowness of those days as life is just way too busy right now! Reading and writing has always been one of Alex’s passions. Alex likes to consider herself as a free spirit rather than a commitment-phobe. Trying to live as aligned to a Buddhist lifestyle as is possible in this day and age, she just does not believe in "owning" anything or anyone. Based on the theory that we ‘cannot lose someone that was not ours to lose’ she flails through life finding joy and magic in the most unexpected places. Mother to a 21 year old daughter and three adorable pups, she appreciates that some of the best moments in life are the 6am forest walks watching the dogs run, play and interact with one another and with nature. Connect with her on Facebook and check out her blog, Love and Madness. 

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