I loooove Celestial Seasonings, been drinking it since I was a wee Boulder-born n’bred lad. But what does 100% Natural mean?
Oh, right: nothing at all, at least technically—”natural” is, of course, an undefined, unregulated term made up by the, er, natural products industry to make yuppies and hippies feel better (and spend more).
So why is that your slogan, oh Celestial? Why don’t you go 100% organic, which is a term with meaning?
On a lighter note, ca-lassic!
Finally, an excerpt of our old interview with co-founder John D. Hay:
John co-founded Celestial Seasonings, directed Rudi’s Organic Bakery and founded WhiteDove Herbals. With a history like that, he’s got a thing or two to tell this generation’s green entrepreneurs.
hot on elephant
A letter to the Anger that refuses to Leave Me. 1,410 share Learn to Rock your Social Media & Write Mindfully with Waylon Lewis & Elephant’s Editors. 5 shares 2017 is The Year of Kali, Goddess of Endings & Beginnings. 23,340 shares If you Love her, Don’t Destroy Her. 15,619 shares The Best Marriage Advice from a Divorced Woman. 2,085 shares How to Disentangle ourselves from Karmic Relationships that Drive us Crazy. 160 shares The True Meaning of Friday the 13th (isn’t what we think). 5,264 shares The Technique that helps me make Decisions under Pressure (& has Saved my Life More than Once). 457 shares The 6 Best Spiritual Teachings of Wayne Dyer to help us Get Over Ourselves. 1,858 share Use This Buddhist Practice to Overcome Self-Doubt. 427 shares