I loooove Celestial Seasonings, been drinking it since I was a wee Boulder-born n’bred lad. But what does 100% Natural mean?
Oh, right: nothing at all, at least technically—”natural” is, of course, an undefined, unregulated term made up by the, er, natural products industry to make yuppies and hippies feel better (and spend more).
So why is that your slogan, oh Celestial? Why don’t you go 100% organic, which is a term with meaning?
On a lighter note, ca-lassic!
Finally, an excerpt of our old interview with co-founder John D. Hay:
John co-founded Celestial Seasonings, directed Rudi’s Organic Bakery and founded WhiteDove Herbals. With a history like that, he’s got a thing or two to tell this generation’s green entrepreneurs.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.