Loomstate thinks back, goes truly fashion forward: (re)introducing the organic tuxedo!

Via on Mar 10, 2010

organic tuxedo loomstate

On Sunday’s Oscar extravaganza, one man boldly introduced a new color to the traditional red carpet palette, effectively turning it green. (Eco-fashionably speaking, of course).

Robert Kenner (above, third from left), director of the Oscar-nominated documentary FOOD Inc., wore a custom Loomstate tuxedo made of 100% organic fabric to the 82nd Awards Ceremony. It was the first American crafted organic tux to have ever been made for the Oscars.

Though, technically speaking, it’s the first American-crafted organic tux to have been made since, say, 1945. Back in the day, alllll clothing everywhere was all organic (before we the people thought we needed insecticides, chemicals in fertilizer, poisonous cleaning supplies…).

Kudos to Kenner and Loomstate!

~ Elleni

About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive. Questions? info elephantjournal com

177 views

Appreciate this article? Support indie media!

(We use super-secure PayPal - but don't worry - you don't need an account with PayPal.)

Leave a Reply