Whole Foods is huge in Japan! I mean, Twitter!
Want your company to succeed on twitter? Make like Whole Foods, surrender to the medium, empower an employee…and use your “Authentic Voice.”
CNBC names @WholeFoods a Top 10 company on twitter.
“Whole Foods uses Twitter to go deep on their customers’ needs, test concepts, and extend the conversation about values that drive them.” ~ CNBC
I remember being at a social media panel put on by Naturally Boulder, an organization here in Boulder (in case you didn’t guess) and hosted by Fresh Ideas Group, where @elephantjournal was honored to be featured as an example by @gwenbell of a company rocking twitter. Only, we’re hardly a company—more of a laptop + a dream + a bike + too many Americanos.
Whole Foods is a real company, with $548 Billion dollars (okay, made that up, have no idea) in annual sales. And so I was inspired to learn that, in their view (they were featured on the panel), their success derived from their bold surrender to the personal nature of twitter. To paraphrase: “We used twitter for awhile, but didn’t have much success, get many followers. We just used our PR/Marketing voice, talked about specials…finally we empowered one person to tweet, and to do so in a “personal,” “authentic” voice. Suddenly we had kajillions of followers, and it’s been huge for us.” [I’m paraphrasing, again, based on my Americano-soaked memory]
Whole Foods is to twitter as Godzilla is to Japan, only in a wholesome way.
This virgin geek has some great tweeting (and Facebook, and LinkedIn) twips:
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. My Marriage had to End—for my Life to Begin. The Day I Stopped Running. Why your Yoga Goals are (Probably) Irrelevant, if not Downright Dangerous. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012.