elephant’s Waylon Lewis just won Treehugger’s Best of Green Ambassador Reader’s Choice, nationally, woot!
From paper hero to online zero to new media hero, elephant magazine (2002-8) becomes elephantjournal.com (2009), loses staff and offices and advertisers, wins national Shorty Award in #green twitter content, gains 14K fans on Facebook (2010)…
Stays alive. Next step, thrive.
That’s the good news.
The bad news is that after Treehugger [TH] asked voters to vote once a day (a savvy traffic play) for a month or so, and after many of the grassroots nominees featured TH’s badge on their site (free advertising for TH)…Treehugger awarded both a Reader’s Choice (which Waylon won, based on votes) and an Editor’s Pick prize to Colin Beavan. Our editor—who garnered the most votes nationally—got a half sentence “Reader’s Choice” footnote.
Let’s be clear: we’re huge fans of TH, who has done more than anyone to export green journalism and values to the masses, and we’re fans of Colin Beavan, a great writer who surely deserved the award more than our boy (he’s wayyy more famous, connecting with millions beyond the green choir).
An excerpt of our Walk the Talk Show interview at LOHAS in Boulder, Colorado, with Colin Beavan (and Meaghan O’Neill, Treehugger’s Ed-in-Chief):
hot on elephant
How I stopped Speed Dating my Passions & finally Committed. 235 shares She Smiles as she Cries: the Story of High-functioning Depression. 4,990 shares A Homemade Buddhist Ritual for Letting Go. 606 shares 10 Things to Know about Dating a Scorpio (& Why they Love Sex). 593 shares Living with C-PTSD Following an Abusive Relationship. 2,281 shares Why we must Break to Heal. 1,034 share New Moon in Scorpio: Only those who Believe in Magic will Find It. 1,649 share Stop Ignoring these Connections, they can Turn your Day (or Life) around. 923 shares To my Diego: 4 Poems by Frida Kahlo that Demonstrate the Exquisite Nature of Love. 633 shares Why it’s Okay we Won’t ever have Sex. 272 shares