Sound and Beauty, signifying nothing.
I come out of watching this video inspired, moved, ready to embrace change.
Moby (yoga-doing vegan) in the background. The images are beautifully shaped, edited, interspersed. The storyline is clear: we can change, for the better:
Only, it’s not saying anything. At all. BP isn’t pushing altnernative fuels—going beyond petroleum—in any meaningful way. Nothing worth mentioning in their own commercial, even.
It’s all Sound and Fury, signifying…greenwashing.
hot on elephant
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