Sarah Palin: Mistress of Social Media.

Via Waylon Lewis
on May 22, 2010
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Update: the below post set off a firestorm of comments on Facebook. Here’s my response. ~ ed.

The “Dark Side of Social Media.”

Keep your friends close, and follow Sarah Palin on twitter.

I’m a fan of Sarah Palin—on Facebook. I follow Sarah Palin—on twitter.

Like her or hate her, Sarah Palin can speak soundbite culture better than anyone else.

For her, shortening her thoughts on a subject to 140 characters is a cinch—it’s the in-depth stuff that’s proven more challenging.

From the Harvard Business Review, on the Dark Side of Social Media. Excerpt:

Sarah Palin can turn a phrase. Hers is not the style of Churchill or JFK; in fact, it’s quite the opposite. And that’s the point. Once we thought of political oratory as speech used to build community, unite people, and inflate the spirit, as in “Ask not what your country can do for you, ask what you can do for your country.” Instead, Palin has shown us how it can be used to deflate if not the spirit, then at least the opponent. “How’s that hopey, changey stuff working out for ya?” she asks, and in no time the line is on Twitter, the clip on YouTube, and is selling it on bumper stickers.

She has a kajillion followers on Facebook (though many of those, undoubtedly, follow her, like me, so we can be aware of her latest spew), and her status is frequently quoted in the media. She rocks Twitter, too:

sarah palin twitter

The HBR article goes on to discuss how social media, like any tool, can be used for good or ill. It’s an obvious point, but one we (including me) tend to forget in the rush of excitement that follows any new technology.

Read the rest of the HBR article here.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | | | | | Google+ For more: publisherelephantjournalcom


14 Responses to “Sarah Palin: Mistress of Social Media.”

  1. John Chamberlain says:

    I am taking Elephant Journal off my facebook page because of this. This woman is one of the most loathsome Humans on this Planet. I will no longer subscribe to the Elephant Journal

  2. Sally says:

    Sarah Palin's speech writers are very clever at marketing her bumpery sticky phrases, and it seems that all she is after is the cash these kind of meandering speeches pulls in. It's a shame that someone who could gather her fans for GOOD prefers instead to denigrate the media, the government, and anyone she doesn't like that week. Think of what she could accomplish with a sliver of that 15 million dollars? But does she do anything positive? Does she even use her PAC to support candidates as she said? Nope, a tiny amount goes to her candidates of choice, and the rest is used for her plane fare or whatever. She is an absentee mother, a liar, and an opportunist…no wonder she claims to be a conservative. She sure isn't a Christian in any sense of the word. I am praying that the gilt soon tarnishes, and she goes back from whence she came.

  3. integralhack says:

    I'm confused. We know "soundbyte culture" is here, but it ain't "all good" and Palin certainly isn't. Why report on this?

  4. Amy says:

    Conservative Feminism = oxyMORON
    Sarah Palin = Accidental Politician Turned Professional Sloganeer

  5. ARCreated says:

    Keep your friends close and your enemies closer…I thought this was a wonderfully kind satirical artical…I felt all yogic how you were able to downgrade SP without being downright bitchy…those that got all up in arms should perhaps re-read and realize that it wasn't PROMOTING sarah…but using her soundbites to make a point. I don't friend her on facebook 'cause I already have to do enough yoga to work through my annoyance at things in the world…dont' need another one, but this article was so Daily Showesque it brought some levity to it and that helps many a bitter pill go down. I would like to thank you for helping me remember to be yogic even when discussing wolf killing hypocritical egomaniacs…ooops I think i forgot yoga again :) LOVE YA

  6. I don't feel so good.

  7. […] post is inspired by a little blog I put together today about the Harvard Business Review’s “The Dark Side of… was adept at using the sound-bite, 140-character culture that social media embodies to insult and […]

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