Sexist Maxim Photo Spread? Hack it.

Via on May 31, 2010

Original text above original photo, in Maxim, a “lad” mag:

“Doesn’t every guy want to see a girl on her knees scrubbing the bathroom floor with a toothbrush while wearing lingerie?”

~ Audrina of The Hills.

The Hack by RequiemofSyris + her Roommates, who drew on the above Maxim spread they’d posted and doodled all over, “more for kicks than anything,” in their bathroom:

“I like to see a girl in the study, proof-reading her just-completed astrophysics thesis while sipping Earl-Grey tea in her tweed sweater and modest, conservative plaid pencil skirt.”

Via Robert Quigley: “Even more impressively, they actually drew glasses, clothes, and an astrophysics tome into the picture. Not only a great subversion of Maxim’s pandery lad-mag ethos, but, in our opinion, far more attractive.”

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[galleria]


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For the rest, click here.

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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10 Responses to “Sexist Maxim Photo Spread? Hack it.”

  1. Why'd they give her such a dirty face? X^D

  2. Kat says:

    i think she looks beautiful just the way she is..she actually looks fit! check out her abs. she looks healthier than most American Apparel models.

  3. elephant journal elephantjournal says:

    via <a linkindex="464" href="http://www.facebook.com/elephantjournal.com&quot; target="_blank"&gt <a href="http://;http://www.facebook.com/elephantjournal” target=”_blank”>;http://www.facebook.com/elephantjournal

    #
    Steve Derrickson excellent intervention!

    #
    Susan Handlen Why does every other post of yours have near-naked women in it? You're using sex to sell too.

    #
    Tish K. Park
    Not against sex at all, just against sex to sell, especially if I have to look at the typical model types of the female gender. Healthy and/or the average women are not all half starved, half-naked, pouty, depressed looking zombies. If we… wanted this, we could go to our local supermarket.

    How about all types of women and body types: healthy and/or average and/or otherwise? Many of whom find life sensual in a variety of ways (love good quality tasty food, sensual in the bedroom, sensual in terms of loving beauty and life, etc.). Sensual IS sexier anyway.

    #
    elephantjournal.com We love sex. Don't you? Nothings's wrong with it. We have a page devoted to it. <a linkindex="465" href="http://www.facebook.com/pages/elephant-journal-gets-sexy/124848810881464?v=wall&quot; target="_blank"&gt <a href="http://;http://www.facebook.com/pages/elephant-journal-ge…” target=”_blank”> <a href="http://;http://www.facebook.com/pages/elephant-journal-ge…” target=”_blank”>;http://www.facebook.com/pages/elephant-journal-ge… We're not puritans. That said, we try and stay away from objectifying men or women in the Maxim manner. Here's a fuller answer: <a linkindex="466" href="http://www.elephantjournal.com/2010/04/nude-buddha-nuddha/&quot; target="_blank"&gt <a href="http://;http://www.elephantjournal.com/2010/04/nude-buddh…” target=”_blank”> <a href="http://;http://www.elephantjournal.com/2010/04/nude-buddh…” target=”_blank”>;http://www.elephantjournal.com/2010/04/nude-buddh

    #
    Jessica Lauren Fein i'm all for sexy aprons. but any guy getting turned on by a girl scrubbing the bathroom floor with a toothbrush needs some serious feminist therapy. ;)

    #
    Steve Derrickson Susan you will have to ask Elephant.

    #
    Zoe Helene Eww.

    #
    Ron Sharp You're doing no less the same here by pitching this "controversy" on your blog/site. Are we going to see the equivalence regarding sexist portrayals of men? How about the guy wearing a tool belt and tank top or shirtless on the beach?

    #
    Jennifer Korsten The gunas live on…

    #
    Bubba Seethos REALLY? Obviously the magazine is run by guys.

    #
    elephantjournal.com Keep it respectful, Susan, if you want to play on this page. "Sell your shit" gets deleted. <a linkindex="467" href="http://www.elephantjournal.com/2010/08/q-why-does-every-other-post-of-yours-have-near-naked-women-in-it-youre-using-sex-to-sell-too/&quot; target="_blank"&gt <a href="http://;http://www.elephantjournal.com/2010/08/q-why-does…” target=”_blank”> <a href="http://;http://www.elephantjournal.com/2010/08/q-why-does…” target=”_blank”>;http://www.elephantjournal.com/2010/08/q-why-does

    #
    elephantjournal.com Ron, we've posted many such. And you're welcome to contribute such an article any time, just email us at write at elephantjournal.com. Or, you can just comment from your soapbox, it's much easier.

    #
    Alexandra Bwye I love you Elephant J! You guys bring the crazy anger out of everyone haha =) ♥

    #
    Roger Williams
    holy crazy stick, i gotta say elephant seems to bring the crazy out like no other.
    "dont talk about bad things cause then you bring attention to them. hear no evil, see no evil, speak no evil. wahhhh"
    seriously people the point of this article is to develop discussion around a practice that everyone here finds less than ideal. yelling at elephant for bringing this up is silly and creates an environment of silence where others are afraid to speak up.

    #
    elephantjournal.com Silence, Roger and Alexandra!

    #
    Roger Williams i want coverage of the exploitation of the old spice model and his affect of causing me to want to be a gentleman and smell nice.

    #
    Steve Derrickson Question; What is the distance between Maxim and Elephant? Answer; Shorter than you think.

    #
    Iris Sela Mm.. I think this is still just a LOT of sex-y. Too much for my taste, but I'm pretty sure I'm in the minority.

    #
    David Bent really, no where else on the internet can you see such a display of like minded people getting so uptight and offended with each other. Spiritual adherents getting all caught up in illusion, ego, and needing to be right. Constant source of amusement for me, thanks!

  4. elephant journal elephantjournal says:

    via http://www.facebook.com/elephantjournal

    #
    Steve D excellent intervention!

    #
    Susan Handlen Why does every other post of yours have near-naked women in it? You're using sex to sell too.

    #
    Tish K. Park
    Not against sex at all, just against sex to sell, especially if I have to look at the typical model types of the female gender. Healthy and/or the average women are not all half starved, half-naked, pouty, depressed looking zombies. If we… wanted this, we could go to our local supermarket.

    How about all types of women and body types: healthy and/or average and/or otherwise? Many of whom find life sensual in a variety of ways (love good quality tasty food, sensual in the bedroom, sensual in terms of loving beauty and life, etc.). Sensual IS sexier anyway.

    #
    elephantjournal.com We love sex. Don't you? Nothings's wrong with it. We have a page devoted to it. &lt;a linkindex="465" href="http://www.facebook.com/pages/elephant-journal-gets-sexy/124848810881464?v=wall&quot; target="_blank"&gt; &lt;a linkindex="469" href="http:// <a linkindex="474" href="http:// ;http://www.facebook.com/pages/elephant-journal-ge…%3C/a%3E%22" target="_blank"> http://www.facebook.com/pages/elephant-journal-ge…"” target=”_blank”>;http://www.facebook.com/pages/elephant-journal-ge…" target="_blank"&gt; <a linkindex="475" href="http:// ;http://www.facebook.com/pages/elephant-journal-ge…%3C/a%3E" target="_blank"> http://www.facebook.com/pages/elephant-journal-ge…” target=”_blank”>;http://www.facebook.com/pages/elephant-journal-ge… We're not puritans. That said, we try and stay away from objectifying men or women in the Maxim manner. Here's a fuller answer: &lt;a linkindex="466" href="http://www.elephantjournal.com/2010/04/nude-buddha-nuddha/&quot; target="_blank"&gt; &lt;a linkindex="470" href="http:// <a linkindex="476" href="http:// ;http://www.elephantjournal.com/2010/04/nude-buddh…%3C/a%3E%22" target="_blank"> http://www.elephantjournal.com/2010/04/nude-buddh…"” target=”_blank”>;http://www.elephantjournal.com/2010/04/nude-buddh…" target="_blank"&gt; <a linkindex="477" href="http:// ;http://www.elephantjournal.com/2010/04/nude-buddh…%3C/a%3E" target="_blank"> http://www.elephantjournal.com/2010/04/nude-buddh…” target=”_blank”>;http://www.elephantjournal.com/2010/04/nude-buddh

    #
    Jessica Fein i'm all for sexy aprons. but any guy getting turned on by a girl scrubbing the bathroom floor with a toothbrush needs some serious feminist therapy. ;)

    #
    Steve D Susan you will have to ask Elephant.

    #
    Zoe Helene Eww.

    #
    Ron S You're doing no less the same here by pitching this "controversy" on your blog/site. Are we going to see the equivalence regarding sexist portrayals of men? How about the guy wearing a tool belt and tank top or shirtless on the beach?

  5. elephant journal elephantjournal says:

    #
    Jennifer Korsten The gunas live on…

    #
    Bubba S REALLY? Obviously the magazine is run by guys.

    #
    elephantjournal.com Keep it respectful, Susan, if you want to play on this page. "Sell your shit" gets deleted. &lt;a linkindex="467" href="http://www.elephantjournal.com/2010/08/q-why-does-every-other-post-of-yours-have-near-naked-women-in-it-youre-using-sex-to-sell-too/&quot; target="_blank"&gt; &lt;a linkindex="471" href="http:// <a linkindex="478" href="http:// ;http://www.elephantjournal.com/2010/08/q-why-does…%3C/a%3E%22" target="_blank"> http://www.elephantjournal.com/2010/08/q-why-does…"” target=”_blank”>;http://www.elephantjournal.com/2010/08/q-why-does…" target="_blank"&gt; <a linkindex="479" href="http:// ;http://www.elephantjournal.com/2010/08/q-why-does…%3C/a%3E" target="_blank"> http://www.elephantjournal.com/2010/08/q-why-does…” target=”_blank”>;http://www.elephantjournal.com/2010/08/q-why-does

    #
    elephantjournal.com Ron, we've posted many such. And you're welcome to contribute such an article any time, just email us at write at elephantjournal.com. Or, you can just comment from your soapbox, it's much easier.

    #
    Alexandra Bwye I love you Elephant J! You guys bring the crazy anger out of everyone haha =) ♥

    #
    Roger Williams
    holy crazy stick, i gotta say elephant seems to bring the crazy out like no other.
    "dont talk about bad things cause then you bring attention to them. hear no evil, see no evil, speak no evil. wahhhh"
    seriously people the point of this article is to develop discussion around a practice that everyone here finds less than ideal. yelling at elephant for bringing this up is silly and creates an environment of silence where others are afraid to speak up.

    #
    elephantjournal.com Silence, Roger and Alexandra!

    #
    Roger Williams i want coverage of the exploitation of the old spice model and his affect of causing me to want to be a gentleman and smell nice.

    #
    Steve D Question; What is the distance between Maxim and Elephant? Answer; Shorter than you think.

    #
    Iris Sela Mm.. I think this is still just a LOT of sex-y. Too much for my taste, but I'm pretty sure I'm in the minority.

    #
    David Bent really, no where else on the internet can you see such a display of like minded people getting so uptight and offended with each other. Spiritual adherents getting all caught up in illusion, ego, and needing to be right. Constant source of amusement for me, thanks!

  6. For the record –

    I have zero problem with sex or sexiness. Or toothbrushes. But I do have a problem with having sex with or using a toothbrush.

    Maxim is fine, but pretty sophomoric. The guy who really knew sex was EROS and AVANT GARDE publisher Ralph Ginzburg. One of these days I will bring sexy back, magazine style, in Ralph’s honor.

    Tod “Sex is Wonderful” Brilliant

  7. [...] Steve D Posting this after yesterday’s exchange [see comments on Feminist Hack of Maxim] is potent evidence of your cluelessness. Complain, [...]

  8. [...] Maxim photo spread altered by feminist reader. [...]

  9. AJM says:

    http://www.youtube.com/watch?v=axa0_gh6NYk
    Richard Thompson's I've Got the Hots for the Smarts might appeal to some who like this one.

  10. nunh says:

    She has delightfully pretty feet…is that okay to observe or too sexist?

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