Don’t get Social Media? Must-watch video.

Via on May 12, 2010

Socialnomics

Social Media: Is it Just a Fad?

No matter how you feel about social media, you have to acknowledge that it’s happening… in a big way.

It might seem like all those Facebook updates and massive amounts of re-tweeting are all just noise, but in the grand scheme of things, these tools are changing not only the face of media, but marketing, advertising and simply the diffusion of information.

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Last summer Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, wowed the web with his “Social Media Revolution” video. But even in less than 12 months, how social media works and how we use it has changed. So last week Qualman put out “Social Media Revolution 2 (Refresh),” a second version of the video, with hot new, eye-popping statistics, like:

  • 96% of Millenials have joined a social network
  • 25% of search results for the world’s top 20 brands are links to user-generated content
  • 60 million status updates happen on Facebook daily

Now of course there are a lot of discussions back and forth on the benefits of social media (obvious downfalls are more time in front of the computer and less time actually being present in reality), but think of it this way: with the help of social media tools, an independent media source like Elephant has the power to push its solid content out across the web and around the world.

Spreading a message is now doable by everyone, including the underdog. And I can’t argue against that.

Now get back to tweeting…

About Anna Brones

Anna Brones is a writer and digital communications professional with a love of travel, food and bicycles. A believer in connecting passionate people to do good, she uses her marketing and production savvy to work on cause driven issues and amplify stories that need to be told. She is also the founder and editor of Foodie Underground where she pens stories of kale and sea salt.

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11 Responses to “Don’t get Social Media? Must-watch video.”

  1. Enjoyed this, Anna. As you can see, I'm experimenting with all the social media with "Gita Talk". Learning a lot about both Yoga philosophy and social media. What could be better?

    Bob Weisenberg
    ElephantJournal.com

  2. Facebook and twitter saved our business in our transition from elephant magazine to elephantjournal.com. That simple.

    Facebook, youtube, twitter all offer a two-way street for guerilla, independent media and businesses and individuals to take on The Man. And they're a way for The Man to learn to listen to their customer. It's democracy at its best. And messiest.

  3. Linda-Sama says:

    it astonishes me — in a good way — how much this culture has changed in my lifetime…

  4. Cathy Lilly says:

    This 2008 video is listed as a reference for your "refresh" updatehttp://www.youtube.com/watch?v=cL9Wu2kWwSY . More interesting points on India and China are included.

  5. Christina says:

    Just had to share a little social media humor with you!
    http://theoatmeal.com/comics/websites_stop

  6. [...] 13, 2010 by Emily This was just posted on Elephant Journal, part two of last year’s popular YouTube video on how social media is changing the way we [...]

  7. [...] modus operandi was quite brilliant, actually! First, he would find a young woman using his favorite social media. At the time, he prefered MySpace but I suppose any outlet would do. He would search women for [...]

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