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January 8, 2011

Partners & Spade: Close Friends Who Work Together [Vice Magazine/VBS.TV].

The Brainchild of a Brilliant Prankster Duo.

Grand Opening!  Going Out of Business Store!

From VBS TV‘s new series called “League of Two,” here’s a video about NYC-based Partners & Spade, a couple of guys (Andy Spade and Anthony Sperduti) who know how to combine business and art and throw killer parties (with inflatable blue men) in the process.

If you watch the video long enough, you’ll get to see the fruition of one of their prankster brainchildren: a 24-hour storefront announcing the Grand Opening for a Going Out of Business Supply Store (they actually produced Going Out of Business merch and advertised to businesses they thought were going out of business.)

I love Anthony Sperduti’s casual comment at the end of the video: “There’s pranks I could think of pulling and taking a few thousand dollars, and I think that’s one of the better ones we’ve thought of in the past few weeks.”

Hard not to love their cool, insane, random brilliance.  (By the way, in addition to their storefront shenanigans, the duo is responsible for the über-successful launch of Kate Spade–Andy is Kate Spade’s husband–and revamp of J. Crew menswear.)

Check out this very enjoyable video:

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