Because it’s more “stylish, attractive, sassy, confident, beautiful” to be tall and skinny?
Diet Pepsi will soon be available in a “taller, sassier new Skinny Can” that the company says is a “celebration of beautiful, confident women.”
The new can — which stands just more than six inches in height — will make its debut at New York’s Fall 2011 fashion week later this month, but it won’t hit stores until March.
“Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). “We’re excited to throw its coming-out party, during the biggest celebration of innovative design in the world.”
From the Department of Fire That Ad Agency.
hot on elephant
The story behind the Elephant-headed God. 383 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 170 shares Boomers vs. Millennials: Will We stay the Course or Change It? 389 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 1,003 share Join: Elephant’s Winter 2017 Academy. 9 shares The Benching Mind-F*ck: Worse than Ghosting. 1,785 share Will & Grace are Back after 10 years & it’s the Funniest 10 minutes of Election Commentary Ever. 6,350 shares The Fourth Kind of Love. 2,355 shares October Energy Forecast: Prepare for Limitless, Unconditional Love. 5,954 shares How Open-Hearted Men can Show Up for Strong, Independent Women. 2,909 shares