Diet Pepsi thinks this is funny.

Via on Feb 9, 2011

I’m genuinely flummoxed. You?

Because it’s more “stylish, attractive, sassy, confident, beautiful” to be tall and skinny?

Via CNN (click here to read the full bit):

Diet Pepsi will soon be available in a “taller, sassier new Skinny Can” that the company says is a “celebration of beautiful, confident women.”

The new can — which stands just more than six inches in height will make its debut at New York’s Fall 2011 fashion week later this month, but it won’t hit stores until March.

“Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). “We’re excited to throw its coming-out party, during the biggest celebration of innovative design in the world.”

From the Department of Fire That Ad Agency.

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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7 Responses to “Diet Pepsi thinks this is funny.”

  1. [...] This post was mentioned on Twitter by Waylon Lewis, Red Fox. Red Fox said: Diet Pepsi thinks this is funny. http://bit.ly/dFgvfG [...]

  2. Charlie says:

    "aspartame is uniquely and inherently unstable and breaks down in the can. It decomposes into formaldehyde, methyl alcohol, formic acid, diketopiperazine, and other toxins."

    • Deborah says:

      oh yum! I knew it was poison, have been telling folks for years to STOP drinking soda of any type. nothing good for you in those cans, no matter what shape they are!

  3. René Cousineau says:

    Canorexia? Now inanimate objects are concerned with being thin? Oh god, more competition every day.

  4. candicegarrett says:

    a way to charge more for the same chemical product in a smaller size. that is all it is.

  5. Alden Wicker Alden says:

    I think this is very appropriate for Fashion Week. After all, it was the preferred beverage of a model who died in 2007. All she had for months was diet soda and lettuce.

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