Photo: Most Wasteful Sign of the Apocalypse Yet!

Via on Mar 7, 2011

And: “Pre-Peeled, Re-Wrapped Bananas Are The Most Wasteful Sign Of The Apocalypse Yet.”

‘Natural Energy Snack on the Go’!

Stupidest Company Product Ever? Individually Plastic-Wrapped Bananas are…Bananas.

The Del Monte bananas will be marketed under the slogan ‘Natural Energy Snack on the Go’…The company claims that the bag contains ‘Controlled Ripening Technology’ – which extends the shelf-life of the banana by up to six days.

The bananas will cost about six times the “au naturel” price.

A critic:

‘Every year it costs councils more than £600million in taxes to send waste to landfill. Councils and residents have made great steps in bringing that cost down by increasing recycling but we need the food industry to do much more to reduce the amount of unnecessary packaging.’

But…

James Harvey, Del Monte’s UK managing director, told the Fresh Produce Journal: ‘Del Monte’s new CRT packaging is designed to provide significant carbon footprint savings by reducing the frequency of deliveries and the amount of waste going to landfill. The packaging is also recyclable.

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Read more: http://www.dailymail.co.uk/news/article-1361666/Del-Monte-packaging-Bananas-second-skin.html#ixzz1FyNDftCp
Read more: http://www.dailymail.co.uk/news/article-1361666/Del-Monte-packaging-Bananas-second-skin.html#ixzz1FyMpciOM

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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2 Responses to “Photo: Most Wasteful Sign of the Apocalypse Yet!”

  1. Have they gone bananas? Ugh!

  2. [...] point of fact, these sorts of suggestions, in which we are awash (a-green-wash), do not constitute a level of ‘savings’ that can—even combined with other [...]

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