Read unlimited elephant articles 50% off if you join in the next 2 weeks…Another way of saying we’re about to raise prices.
“An informed, active citizenry is essential to a functioning democracy.” …or something like that, it’s engraved on the Boston Public Library, anyone? By Thomas Jefferson.
“Media is the key…to saving our planet.” ~ Lester Brown
We’ve been charging $1/month, 25 cents a week, since our own paywall, which I call a paygate because, like the brand-new NY Times’ system (which we beat by a few months) it allows all readers in to our site. All readers can read free, every day—our model only charges those readers (5%, in our case) who want to read the most, and might value elephant and want to support our survival, and improvement. Our paygate model: all readers get to click the front page, search, and read three articles free each day. Want to read more? Pay $1/month or come back tomorrow for another three articles, plus home page and searches, free.
The model made us sustainable, overnight. We’re now breaking even (a fancy way of saying “broke”) for the first time in the 2.5 years since we went online (we published an ecopaper magazine for 6 years previous).
But we need editors, so we can strengthen green, adventure, family, politics, food, arts and other key sections in addition to yoga, where Bob Weisenberg has volunteered 50 hours a week and helped raise our yoga editorial to what I think can safely be considered among the best, in quality and quantity both. We have only one half-time staff person, Lindsey, our sole survivor from our days as a magazine (when we had around 8 employees, and an office, and did things like…charge $4.99 nationally for our “product,” a publication with a mission to be of benefit and cover anything good for us, others, and our planet).
So, on April 11, we’ll raise our paygate to $2/month. That’s 50 cents a week (I just figured that out in my head).
How Paywall / Paygates compare: New Media’s quest to see Journalism survive.
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 535 shares Waylon’s favorite Ethical Gifts. 9 shares Join: Elephant’s Winter 2017 Academy. 28 shares Trevor Noah just won my Respect. 2,547 shares Year of the Fire Rooster 2017: What to Expect. 779 shares December Forecast: Letting Go of 2016 & Leaning into 2017 with Love. 6,400 shares These Tweets (and Retweets) actually Happened. 1,254 share How to Say Goodbye to that almost-great Love. 1,518 share For the Women who are Trying to Do & Be Everything to Everyone. 3,075 shares