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Women, it turns out, are in charge of 73% of household spending.

A fact not lost on Olympic Silver Medalist, snow boarder Gretchen Bleiler, who has turned her passion for the environment and connections with top-notch sponsors into the latest sustainable product idea.

Speaking at the LOHAS Forum 2011, she said women want products that have it all: high-quality, sustainability and good looks.

Enter ALEX, short for Always, Live, Extraordinary, the name she and her husband have given to a new kind of water bottle. The hardest part of re-using the typical bottle, she says, is that they are impossible to clean.

ALEX is different: it twists in half, making it much easier to reach the icky gunk that gets stuck to the bottom. And it’s dishwasher-safe. Best of all, Bleiler’s company will donate 2 percent of profits to clean water access causes.

I am woman, hear me roar!

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Heather Munro Marshall is a freelance writer, yoga teacher and creator of Namaspray® yoga mat cleaner.