Think Different: Apple’s famous “These are the Crazy Ones” ad adds one more iCon.
Steve Jobs has passed away.
“Crazy Ones,” the iconic Apple commercial by TBWA\Chiat\Day from the “Think different” campaign of the late 1990s, was always, in a way, about Steve Jobs. Voiced by Richard Dreyfuss, it celebrated “the rebels, the troublemakers, the ones who see things differently” and would therefore change the world. The images showed everyone from John Lennon to Gandhi…
Well played, Adweek, well played:
hot on elephant
Boomers vs. Millennials: Will We stay the Course or Change It? Instead of Sabotaging another Relationship, here’s how to Run into your Fear. Join: Elephant’s Fall 2016 Academy. How Sleeping with the Lights on (Literally) Changes our World. When you’re Stuck, Remember to ask yourself this Question. To the Man who Ruined me. Welcome to September’s Eclipse Season—Anything is Possible.