A gal friend and I were watching TV yesterday and were suddenly stopped in our tracks by this ad. Tide Laundry Detergent not only chemicalizes our clothes, but now wants to take it to the next level and give us a good solid brainwash with the stuff.
This sexist and borderline homophobic advertisement, being aired nationwide, is mysteriously considered a witty jab at housewives (if not something to empathize with), but are we missing the real jab here?
Ick. Kind of a bummer, right?
Feel like going against the Tide? Let them know your thoughts here.
Sara Lindsey graduated from the Maharishi University of Management with a degree in Communications & Media with an Emphasis in Writing, since there wasn’t a Journalism major to speak of. Some of her past and current interests include but are not limited to: yoga, raw food, as much travel as possible, Swedish electro-pop, and riding her bike. Sara was born in Morocco, has lived throughout the US, and is a new resident to Boulder, Colorado.
hot on elephant
The story behind the Elephant-headed God. 427 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 171 shares Boomers vs. Millennials: Will We stay the Course or Change It? 404 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 1,018 share Join: Elephant’s Winter 2017 Academy. 12 shares September’s Black Moon: The Rare, Powerful, Feminine Goddess Lilith. 41,436 shares Will & Grace are Back after 10 years & it’s the Funniest 10 minutes of Election Commentary Ever. 15,726 shares October Energy Forecast: Prepare for Limitless, Unconditional Love. 7,460 shares The Fourth Kind of Love. 2,541 shares How Open-Hearted Men can Show Up for Strong, Independent Women. 3,435 shares