“Come back to life,” invites the tagline for this Yoga Outreach video which is making its way around the Internet. The clip is a promotion for a 30 day Yoga Outreach challenge that’s raising funds to deliver healing and life-affirming yoga programs to people who can not directly access these resources.
Yoga Outreach is a Vancouver-based non-profit organization that provides free yoga in the correctional system, women’s shelters and addiction recovery centres in British Columbia. All the yoga classes within these facilities are taught by volunteer teachers.
A fun, entertaining campaign (which also successfully counters stereotypes of yoga culture and practitioners) for a great cause. It’s a fresh take on both zombies and yoga advertising. And apparently, innovative Toronto advertising agency john st donated the commercial to Yoga Outreach. Very cool!