Zombies for yoga outreach.

Via on Sep 25, 2011


“Come back to life,” invites the tagline for this Yoga Outreach video which is making its way around the Internet. The clip is a promotion for a 30 day Yoga Outreach challenge that’s raising funds to deliver healing and life-affirming yoga programs to people who can not directly access these resources.

Yoga Outreach is a Vancouver-based non-profit organization that provides free yoga in the correctional system, women’s shelters and addiction recovery centres in British Columbia. All the yoga classes within these facilities are taught by volunteer teachers.

A fun, entertaining campaign (which also successfully counters stereotypes of yoga culture and practitioners) for a great cause. It’s a fresh take on both zombies and yoga advertising. And apparently, innovative Toronto advertising agency john st donated the commercial to Yoga Outreach. Very cool!

About Roseanne Harvey

Roseanne is a writer, editor and geeky girl who lives and loves life in Montreal. Her blog It's All Yoga Baby, is one of the most popular Yoga blogs on the Internet. As the former editor of ascent magazine, Roseanne isn’t afraid to use her media literacy skills to call out the hypocrisies and contradictions of modern yoga. She is all for dismantling the dominant hegemony of rock star teachers, expensive class fees and designer clothes/accessories/products. She also loves supporting progressive yoga projects, innovative and independent teachers, and general awesomeness. Rather infamous for being an overt voice against the commercialization of yoga, these days Roseanne is more interested in how yoga intersects with daily life, activism, politics and culture. While still fascinated by the ramifications of the popularity of yoga and its representation in popular culture, she has faith that yoga will maintain its integrity. Comments, questions, ideas? Get in touch: roseanne@itsallyogababy.com or @itsallyoga_baby in the Twittersphere.

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5 Responses to “Zombies for yoga outreach.”

  1. Love it! Thanks, Roseanne.

    Everyone please spread the word by clicking on Facebook, Twitter, & StumbleUpon icons above.

    Bob W. Editor
    Facebook / Twitter

  2. [...] See the article here: zombies for yoga outreach. | elephant journal [...]

  3. Tanya Lee Markul Tanya Lee Markul says:

    I LOVE this! I want to start something like this is Copenhagen, Denmark!!!!! Thank you for the inspiration!

    Posting to Elephant Yoga on Facebook and Twitter.

    Tanya Lee Markul, Yoga Editor
    Join us! Like Elephant Yoga on Facebook
    Follow on Twitter

  4. Carolyn says:

    This is such a wonderful idea. Yoga is a great way to help these women heal and to find peace.

  5. [...] articulate my understanding and gripes with Western and Eastern medicine, I began thinking of yoga outreach projects that could make yoga accessible for various demographics, and I felt overwhelmed by my [...]

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