elephant’s Best of the Week.

Via on Nov 3, 2011

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Booming—and, broke.

I interviewed John Friend, the famous yoga teacher, last night. For three hours. It was his first response to some recent…developments in his Anusara yoga community that pertain directly, and in a fascinating manner, to our mission: being a sane, fun, irreverent yet caring part of the evolution of mindful culture in the West. Oh, and everywhere.

Things at elephant are booming. Lindsey and I have a few (we need more) great volunteers, Bob Weisenberg, Tanya Lee Markul, Ben Riggs, Tobye Hillier and Lynn Hasselberger…and the recently departed Colin Wiseman first among them. Our readership numbers are close to 30,000 unique visitors a day, now, according to Google Analytics…we passed both our local hometown paper, the Camera, and yogajournal.com in August.

And yet—without staff, or investment, our popularity means nothing. Sure, it’s service, I hope, to the greater good. There’s so much suffering and inequity in the world—having some mindful independent media is no less than vital. And yet—without you—we’re, literally, nothing.

From a business point of view, our subscriptions—unique to new media—have saved elephant and pioneered sustainable new media nationally. Please join our reader community.

PS: Click here for John’s poem to his three departed teachers.

Yours in working (and playing) to create enlightened society,

~Waylon Lewis

Waylon Lewis
editor-in-chief, host
elephantjournal.comWalk the Talk Show with Waylon Lewis

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Top Ten of the Week

A Letter to the Yoga Community about the “Anusara Situation.” ~ Amy Ippoliti

Darren Rhodes, Christina Sell and Elena Brower resign their formal certification with Anusara Yoga…our friend Amy weighs in.

Read more



Buddhist Wedding. ~ Linda Lewis

And then, as still continues, the couple would make six offerings symbolic of the paramitas or transcendent virtues

Read more




Occupy vs. Tea Party: the Diagram. ~ Waylon Lewis

“Teabaggers” vs. “Fleabaggers”?
We can do better…

Read more



The Path to Understanding Carbohydrates. ~ Kate Leinweber

Brown RiceHow brown rice changed my life…

Read more 




Yoga Fight Club. ~ Julia Clarke

The competitive nature of yoga studio hiring…

Read more




Start a Naked Revolution. ~ Kate Bartolotta

You do this. You don’t do that. You have this. You don’t have that. But who are you?

Read more




Noam Chomsky & the Ecstasy of the Occupy Movement.  ~ Shyam Dodge

This is what is unique about the Occupy Movement…

Read more




The Real Cost of Taking Up Yoga ~ Lucy Edge

A start-up year of yoga would cost a 37 year old New Yorker $XXXX…

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Watch: Jon Stewart, Walter Isaacson, 60 Minutes on Steve Jobs’ Buddhism. ~ Waylon Lewis

The Zen of Steve Jobs..? Maybe.

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5 Ways to Beat Cancer While Creating Inner Vitality.  ~ Jessica Stone Baker

After a mastectomy, axillary lymph dissection, six rounds of chemotherapy and currently in process of 33 radiation treatment, I am cancer “free.”

Read more




Funny of the Week

Why Men Go to their First Yoga Class. {Video}


Wow of the Week

Man reunites with Gorilla he raised as son. {Video}


Quote of the Week

“…feminism, urbanism, protest and disarmament, personal individuation cannot alone save the world from the catastrophe…”

James Hillman

Read more

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About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive. Questions? info elephantjournal com


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