Gretchen Jones’ Winter 2012 Collection at New York Fashion Week.

Via on Feb 28, 2012

Gretchen Jones never fails to impress—her design aesthetic moves beyond her clothes and into her always thought-provoking presentations.

This season’s theme was deserts, geodes and crystals. With pieces named after minerals, and the floor designed with a hand-lain sand mandala, the impression was one of old earth, crystal lattice structures out of a geology textbook, and the infinite color and myriad glimmer imparted by the earth’s bedrock.

And like real stones, some textures with complicated and rough, and others were smooth; all had a visual weight to them that remained in the mind’s eye long after the lights went up.

Vintage Southwestern jewelry by Ruby+George in oversized shapes complemented the dresses, blouses and trousers, and soft, face-shadowing hats from Little Doe nodded at a vintage movie influence.

 While immediate details of fabrics used are not available, the former Project Runway winner’s collections are are made fairly in NYC and she is known for using natural and sustainable fabrics.


Photos by Starre Vartan.



Editor: Brianna Bemel


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About Starre Vartan

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin’s Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst’s The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that’s where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.Like this post? You can follow on Twitter, like on Facebook. Sign up for the newsletter for more eco fashion, natural beauty, organic food, eco art, conscious travel and low-impact entertaining.


2 Responses to “Gretchen Jones’ Winter 2012 Collection at New York Fashion Week.”

  1. Andrea Balt Andréa Balt says:

    Thank you for this post Starre, I really enjoyed it. #VintageFashionLover

    Just posted to "Featured Today" on elephant culture.

    Andréa Balt, editor elephant culture.
    "Like" elephant culture on Facebook.
    Follow @MindfulCulture on Twitter.

  2. […] Gretchen Jones’ Winter 2012 Collection at New York Fashion Week …Feb 28, 2012 … Gretchen Jones never fails to impress—her design aesthetic moves beyond her clothes and …. Photographed by Robert Sturman 99,227 views … […]

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