Rather weakly, I think.
Sure, awareness is just the first step. But KONY 2012, whatever its problems—and despite the public, videoed breakdown of its main man Jason Russell—did something every cause-focused non-profit in the world has been trying to do: make people care and donate about something complex and sad, in the interests of making the world a better place.
Whatever Invisible Children’s failings, the video was and is still the most popular cause video in history, and resulted in an explosion of interest and giving.
hot on elephant
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