Rather weakly, I think.
Sure, awareness is just the first step. But KONY 2012, whatever its problems—and despite the public, videoed breakdown of its main man Jason Russell—did something every cause-focused non-profit in the world has been trying to do: make people care and donate about something complex and sad, in the interests of making the world a better place.
Whatever Invisible Children’s failings, the video was and is still the most popular cause video in history, and resulted in an explosion of interest and giving.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. Men, Let’s Stop Fooling Ourselves: Size Matters. Mom, can I Call her Mom, Too? To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love.