POM lies to us.
The FTC just told them to stop making health claims, or else. POM’s new ads repeat all the same false health claims. What’s next?
POM’s secret ingredient? Snake oil.
…one cited as deceptive described Pom juice as an “antioxidant superpower,” and went on to say that antioxidants guard against agents that “can cause heart disease, premature aging, Alzheimer’s disease, even cancer.”
And this, friends, is why government for, by and of We the People is a necessary balance against corporations, who (no longer “that”) are motivated by their bottomlines.
But don’t worry! POM is spending big bucks, their rotating ad atop the NY Times and, I’m sure, many other print and new media pubs, brazening making those same old claims right now:
POM Wonderful, the privately held Los Angeles maker of pricey pomegranate juice ($5 a pint), has spent $32 million funding scientific studies, including trials in 2,500 patients. “We’ve tried to bring modern science to bear on this ancient fruit,” says POM President Matthew Tupper. “We’re not aware of any other beverage supplement that has the same level of clinical research behind it.”
In fact, there’s not a single definitive result among studies listed on POM’s website. The biggest experiment, with 289 patients, used ultrasound on the neck to test whether drinking pomegranate juice reduced hardening of the arteries in heart patients. It found “no significant difference.” (The authors hypothesized that the juice may have helped sicker patients.) Other trials in prostate cancer and erectile dysfunction are more preliminary.
In February the FDA warned POM it was marketing its juice as an unapproved drug and demanded it tone down its sales pitch. The FDA cited all sorts of glowing testimonials on its site, including how the juice saved the life of a cancer patient, made mysterious lumps disappear and helped treat a heart-valve infection. POM says it’s negotiating with the FDA.
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 612 shares Waylon’s favorite Ethical Gifts. 13 shares Learn Social Media, Writing, Editing & Journalism Ethics with elephantjournal.com. 3 shares The Real Reason so many Long-term Relationships Fail Sexually. 1,071 share Dear Pretty Young Woman Flirting with my Husband. 2,387 shares Year of the Fire Rooster 2017: What to Expect. 1,011 share Why a Year of No Dating was the Best Thing I ever did for Myself. 8,322 shares These Tweets (and Retweets) actually Happened. 1,392 share If you Want Him, you must Claim Him. 772 shares