Want Coconut Water? Skip Vitacoco, O.N.E & Zico—find a Coconut, or “Harmless Coconut.”
Recently, I took my first vacation in a long time—in Maui. It was my first time journeying over an ocean. And…I opened up my first coconut, and learned how to drink it. I’d had a few, of course, in the past, that had been opened for me—but something about drinking it (practically) right off the tree reminded me, a la Michael Pollan, of the vitality that is in local, organic, raw, unprocessed.
And so I found it little surprise to see our friends at Yoganonymous (link below) report that the unrecyclable, over-packaged Zico and friends—the instigators of the yoga-happy coconut-water-crazy of the last few years—were selling healthy hype.
And we’ve been buying.
Via elephriend Karen Solomon (who even now is on her way to her first Burning Man):
“Vitacoco and O.N.E. all have been hit with class-action lawsuits. Honestly, the products aren’t as fresh as real coconut water since every single company is required to pasteurized their product before it can enter the US to make sure that there aren’t any dangerous living organisms. I’ve taken to purchasing my coconut water straight from the coconut at Whole Foods, with some of the top taken off.” ~ Karen Solomon
“Personally, I’ve pulled way back on buying coconut water. It’s one of those occasional treats as I’ve been reminded just how good simple pure water is for keeping me hydrated. And should I really need a boost of electrolytes, that’s what sea salt is good for!”
hot on elephant
The story behind the Elephant-headed God. 344 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 160 shares Boomers vs. Millennials: Will We stay the Course or Change It? 383 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 991 shares Join: Elephant’s Winter 2017 Academy. 2 shares The Benching Mind-F*ck: Worse than Ghosting. 1,391 share The Fourth Kind of Love. 1,854 share What Teens need from their Parents. (Hint: It’s not Grounding & Punishment.) 1,557 share “I’d look her right in that fat, ugly face of hers.” 1,378 share How Open-Hearted Men can Show Up for Strong, Independent Women. 2,093 shares