We’ve all been there at one point or another…we elephant journal readers.
I’m sure of it. Whether we bike to work, drive a Prius, compost food or whatever the gesture, I’m sure we’ve all patted our backs with glad-handy green thumbs, feeling warm and fuzzy thinking we’ve played some small part in “saving the world.”
And yet, I’m willing to bet we’ve also felt The Tinge that we should be doing more. Much more.
Don’t do more. Don’t try too hard to save the world.
At least that’s the point of this (very funny) new ad campaign from the Rainforest Alliance. I hope you enjoy as much as I did and pat yourself on the back for a) Following the Frog and b) sharing this link with your friends.
Scott Keneally writes about the things most people keep to themselves. He doesn’t care if people are laughing with him or at him, so long as they’re laughing. His stories about things like chronic bedwetting and sweaty pits have appeared in The New York Times, Jane, Nylon, Details, among others. His next piece – an investigative feature about the mud run industry – is forthcoming in the November issue of Outside. For more on Scott, visit his website: scottkeneally.com, or follow him on Twitter. @scottkeneally.
~Editor: Kate Bartolotta
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