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Vitamin Cottage is 20 – 30% cheaper for the exact. Same. Stuff.
This was honestly hard to write: I’ve supported Alfalfa’s like family since it started up, love it.
I love and respect what Whole Foods and Alfalfa’s stand for and have accomplished. But: they’re a rip-off.
A pint of vegan ice cream, say, is two bucks less at Vitamin Cottage. A can of beans is a buck less.
I feel rich when I shop there.
It’s a Smallish Chain, Family-run (Publicly-traded). The produce section is too limited, but during summer I get most of my produce from our local farmers’ market, anyways.