Lauren Conrad, of Hills renown, has recently partnered with Blue Avocado and Repreve to create a line of eco-chic designer bags for her sustainable label xo(eco). Repreve is a recycled fiber used in leading brands to make products more recyclable.
I won’t spoil the real payoff of how the bags are created to be eco-friendly: I’ll let you watch the video instead.
Lauren Conrad discusses the eco-chic of her line—both its design functionality and sustainability. Her goal is to find the place in fashion “where looking good and doing good are aligned.”
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Editor: Rachel Nussbaum