9 Reasons to Support Independent Fashion.

Via on Mar 18, 2014

Photo Credit: www.seamly.co

I run a small, American-made clothing company.

We use surplus fabric (usually excess from mills in the USA) and cut and sew all garments in Colorado. As you can imagine, none of this is cheap.

A few weeks ago, I wrote a post about my company’s costs versus conventional clothing, typically made in the developing world by workers who make less than $80 per month. I used a basic t-shirt as the comparison, and asked:

What is the real difference in cost of goods between a little company like mine, or a mammoth company making tens of thousands of tees?

When broken down, the difference is astounding. It costs 14 times more in labor alone to produce a t-shirt in the USA in small quantities.

So what’s the benefit? American-made almost always costs more than fast fashion and big box outlets, but why is it important that we shop local and independent?

(I’ll add that I’m a fashion outsider, and got into the industry via a Kick-starter campaign, crazily enough. Until I began my own company, I had no clue how our shopping habits affected communities, ecosystems and economies. Now I work in the independent fashion world every single day, and see the benefits first-hand.)

Here’s why it’s important to support independent fashion (locally, when you can):

1. Indie designers give the people a choice.

Let’s face it—without small businesses, we would be slaves to the big brands. Indie designers struggle (a lot) without economies of scale, but they do it. (I can assure you that most don’t do it for the money.) Keeping indie labels alive means more options for future shoppers, and a better chance of success for other small businesses.

2. Independent design is where innovation happens.

Fast fashion is churning out designs at rapid-fire pace. Some of their designs are copied straight from independent designers (for example, Forever21 is in a copyright infringement suit with Feral Childe, an eco-conscious company manufacturing in NYC, for alleged theft of a print design). The rest of the tens of thousands of new styles coming out of fast fashion houses are anything but innovative, progressive or eco. Indie designers help push fashion forward, ask questions that matter and bring new ideas to the fashion community.

3. Locally-made is a learning opportunity.

I have several friends who know nothing about fashion, but have visited Colorado’s Topo Designs (backpacks and bags made locally) and are now curious about the manufacturing process. The personal interactions between designers, manufacturers and customers allows for curiosity, exploration and learning something new.

4. Small business success is important to America (or wherever you’re from).

Most of us know that shopping locally is good for the economy, because more of your dollars stay in the community. Supporting local manufacturing sustains (and can even create!) jobs.

5. Transparency is possible.

When you buy a shirt made in China, you don’t know the full story. You can’t ask the maker, and many times, you can’t even ask a big company about the history of your clothes. But locally made fashion is accessible, and can give customers the transparency that the fashion industry desperately needs.

7. Independent design keeps it weird and unique.

Whether we like it or not, fashion is influenced by a few magazines and companies. Trends are dictated via media, and a lot of local flavor is lost in the mass assimilation of style. Independent designers can create the beautiful and the weird, and bring forth a sense of community and uniqueness.

8. American manufacturing can reduce environmental impacts.

Everything you buy, from your toothpaste to your socks, has traveled around the globe at least once. Raw materials come from every corner of the earth, shipped from country to country for assembly. Isolating at least one part of that process (manufacturing) helps the carbon footprint of an item.

9. Wal-Mart doesn’t care what you think.

But your local tailor shop, indie boutique, or garment manufacturing center does. The great thing about supporting independent small businesses is that you have a voice, and your opinion matters. Small business allows for connection, and isn’t that what it’s all about?

kristin glenn

Relephant Read for more:

The Future of Fashion.



Saying No to Disposable Fashion 

The 4 Qualities of Mindful Fashion 

A Budding Fashion Love Affair 

Love elephant and want to go steady?

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Editor: Rachel Nussbaum

Photo: Provided by author


About Kristin Glenn

Kristin Glenn is the founder of Seamly.co, a clothing company using domestically-knitted fabric to produce women's apparel in Colorado. She hates waste, loves American-made, and is out to change the fashion industry. You can follow her journey here, via weekly newsletter, to see her design process, factory visits, new launches, and get community discounts on responsibly-made apparel.


37 Responses to “9 Reasons to Support Independent Fashion.”

  1. Linda Lewis Linda V. Lewis says:

    I like what you say + like the green dress!

  2. Kimberly Lo kimberlylowriter says:

    Thank you for this! BTW, I loved your website so much I placed an order today!

  3. tishushu says:

    That green dress is amazeballs!

  4. paulaking says:

    Thats three for the green dress.

    Paleo Fast Food

  5. misti_hope says:

    I would love to purchase your clothing, but as is often the case, you do not offer sizes over a large. As your clothing is designed to be versatile, you should consider expanding your size range to include larger women’s sizes.

  6. Hajat says:

    Very nice, i like that and thanks…

  7. Rachel_Abbot says:

    I'd personally feel much better knowing that the workers manufacturing my clothing haven't been exploited.

  8. Live Forever says:

    I love independent designer simply because its exclusivity..

  9. Kayu Kokka says:

    Awesome. You should consider expanding your size range to include larger women's sizes. We love this article

  10. pengertian says:

    Thats three for the green dress.

  11. brodpett says:

    You are definitely right,by using the waste of large mills and converting into the running fashion stuff makes production so economical that it is in approach of almost every person who wants to wear a quality cloth.I really appreciate your thought and my best regards are with you that you are providing your customers the high quality stuff at low price.

  12. sinta says:

    Very nice, i like that and thanks

  13. Miko says:

    Wahahaha.. When I see the pics. You have a great mind. Thanks for sharing this. I know my wife would love this.

  14. Green dress is exceptional.Looking simple and gorgeous .I like dress very much.

  15. A very informative position. The way you have share this facts and figures is actually very appreciative. desire to glimpse more on this topic here. Thanks for posting this facts and figures here. I am really proud and really helpful for your blog site. Thanks to you for your great work….

  16. Really innovative way to Wrap up , its innovative, fashionable, Funny but it lacks some accessories like hand bad, & hand bracelet. These will trick your style more . Ada Collection the best platform of handmade belts,bags, bracelet

  17. Well written and very inspiring for us. Waiting for more fantastic articles. I love fashion. Thanks

  18. Raylene says:

    Great article, everyone in fashion industry should have more of those.

  19. mank1938 says:

    Appreciate you Fashion sharing, great website. http://etesaturi.ro/

  20. I love independent designer simply because its exclusivity.. Great ^^

  21. Selina says:

    This is a different blog Kristin, you have given me a different idea for dressing and I saw your site also in which I like Mexi Dress. And that green dress is also nice I am going to buy it now.

  22. Clothing says:

    hanks for all the great tips! much appreciated!

  23. Thanks for the great article ^_^ We love it

  24. Great article, everyone in fashion industry should have more of those.

  25. Well written and very inspiring for us. Waiting for more fantastic articles. Thanks :)

  26. Great, i like that and thanks for sharing this.

  27. pusatgrosirkita says:

    nice tutorial, thank you distributor tas makara

  28. Chef pants says:

    I’m so glad I found my solution online.

  29. MauriceWeber says:

    Its very different ideas for fashion clothes. i would like to suggest all to purchase your clothings. Its very nice and unique.

  30. alexamedia says:

    As a dedicated fashion watcher we will definitely have a lot of things to look forward to in the summer.

  31. Monaco Jeans says:

    Cool opinion but most people LOVE brand name clothing and so do we!!

  32. Nice blog. This is a different blog Kristin, you have given me a different idea for dressing and I saw your site also in which I like Mexi Dress. And that green dress is also nice I am going to buy it now. Thanks

  33. I watch it,, thanks you

  34. geraldhine says:

    Great article, everyone in fashion industry should have more of those.

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