May 22, 2008

Video of the Week: Patagonia Comes to Boulder


The mysterious recent passing of eco-clothing company Nau was a tremor in the foundation of sustainable biz.  But Patagonia is a reassuring example of a clothing company that has successfully combined doing good with doing well. In this video of the store’s Grand Opening in Boulder, Waylon chats up Patagonia’s ambassadors, climbing stars Lynn Hill, Timmy O’Neil and Mark Wilford; and learns how Patagonia’s massive mission to preserve the environment translates into a retail store on the Pearl Street Mall. 

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