Video of the Week: Patagonia Comes to Boulder

Via Merete Mueller
on May 22, 2008
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The mysterious recent passing of eco-clothing company Nau was a tremor in the foundation of sustainable biz.  But Patagonia is a reassuring example of a clothing company that has successfully combined doing good with doing well. In this video of the store’s Grand Opening in Boulder, Waylon chats up Patagonia’s ambassadors, climbing stars Lynn Hill, Timmy O’Neil and Mark Wilford; and learns how Patagonia’s massive mission to preserve the environment translates into a retail store on the Pearl Street Mall. 


About Merete Mueller

Merete is a writer and filmmaker, and was once-upon-a-time the Managing Editor of elephant journal's print incarnation, from 2006-2008. Today, you can find her on Twitter @meretemueller and on her blog To The Bones. Her first documentary, "TINY: A Story About Living Small", about people who have downsized their lives into homes the size of a parking space, premiered at SXSW in March 2013.


4 Responses to “Video of the Week: Patagonia Comes to Boulder”

  1. […] They have been among the pioneers, or at least second wave, of fashion co’s going green (Patagonia was the first wave). And finally, Dov’s always been open about his sexual appetites. Wide […]

  2. […] Hill is one of the icons of’s hometown of Boulder, Colorado. She also happens to be one of the greatest climbers of either sex, like, ever. Even more […]

  3. […] more about why AA is one of my favorite companies doing big good while doing well—along with Patagonia, Newman’s Own, TOMS, Pangea, Whole Foods, […]

  4. […] Fisher, the progressive woman-owned company, with its serene models posing on serene beaches or Patagonia with its gritty iconoclastic integrity and openness re: its manufacture process for not going Made […]