May 21, 2008

www of the week: Oily Cassandra.

It’s long been our mission to make “the mindful life”—living a good life that also happens to be good for others, and our planet—interesting to people who wouldn’t ordinarily care. Hopefully, through humor and hip design, we’ve reached a few frat boys, a few construction workers, a few Wal-Mart moms. But Oily Cassandra takes a different approach: good old fashioned sex appeal. The well-spoken (and long legged) Cassandra expounds on peak oil while performing a strip tease. I’m not sure what unsettled me more: the hard facts coming out of Cassandra’s mouth, or the fact that it takes a woman in a pink bustier to get people to “listen” to what’s going on with the planet we depend upon. In any case, it’s a creative approach to a critical issue!

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