Treehugger.com’s Graham Hill: the Power of Green Media. At LOHAS.

The Elephant Ecosystem

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Years ago, back in the dark days of pre-Green Fad-dom (2004), our smoggy future looked black.

Four years later, (as you’ve heard) Green is the new Black. What happened?

A significant player in our society’s shift has been Graham Hill’s Treehugger.com—a popular web site whose modern, hip, thorough approach to environmentally-responsible journalism helped catalyze the momentum that came out of Gore’s Inconvenient Truth—and turn our nation’s newfound inspiration into practical, effective action. Now, Treehugger’s joined up with the Discovery Network to launch Planet Green, the first 24-hour eco-focused TV channel—and the dream home if ever there was one for yours truly—’elevision’—elephant journal’s fun, yet fundamentally serious talk show.

elephant journal’s editor-in-chief, Waylon Lewis, asks Graham how and why he’s done so much—what’s next—and, in a coarse attempt to curry favor in Planet Green’s circles for his nightly talk show, ‘Walk the Talk Show,’ slips Graham a fiver.

Our friends at econsciousmarket.com just linked to this (update: as did Treehugger itself, we were briefly on the front page). Go and support ’em with comment, and check out their vast array of mindful (fair-trade and such) gifts.

The Elephant Ecosystem

Every time you read, share, comment or heart you help an article improve its Rating—which helps Readers see important issues & writers win $$$ from Elephant. Learn more.

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anonymous Jul 26, 2012 6:47pm

[…] they’re far, far, far, far, far, far, far, far bigger). This year, we’re aiming for treehugger.com level traction. Next year, Huffington Post. We’ve worked hard and long to do what we do, just […]

anonymous Jun 23, 2011 10:42am

[…] […]

anonymous Jan 28, 2011 1:10pm

This is a great piece, I found your website researching yahoo for a related theme and came to this. I couldnt get to much other details on this piece of writing, so it was wonderful to find this one. I will certainly end up being back again to check out some other posts that you have another time.

anonymous Apr 13, 2010 1:52pm

Graham hill Cover Boy on Inc Mag. I love the fact that they have him {au naturel)in jeans,sneaks and a long t(.sweeeet.!)The virtual company and working from anywhere seems like an ideal life.
I feel that G deserves alot of recognition for his www. treehugger.com His mission was to bring Green mainstream. MISSION complete!

anonymous Apr 1, 2010 6:14pm

[…] down ladies (and eco-minded entrepreneurs): coverboy Graham Hill, founder of Treehugger (the world’s largest green media company), is on the cover of Inc. […]

anonymous Aug 7, 2009 8:30am

[…] Az alapító beszél az alapításról, hogy miért adta el a cuccot a Discovery-nek, és hogy most hogy érzi magát (nyilván szarul:-D), és mi az a Planet Green. […]

anonymous Jul 1, 2009 7:15am

[…] of note include conversations with Graham Hill (founder of TreeHugger.com), Rick Peyser (of Green Mountain Coffee), Bill McKibben and, most […]

anonymous Jun 18, 2009 2:11pm

[…] you’ll find the dozen videos we completed last year with the likes of Treehugger.com founder Graham Hill, ecomodel Summer Rayne Oakes, the head of Planet Green (where we dream of spreading the good word […]

anonymous Feb 3, 2009 5:26pm

[…] Graham Hill founded Treehugger.com, the biggest green web site that helped turn ‘environmentalism’ into something hip, modern and grock-able. And he’s still going strong, now that Treehugger’s been bought up by Planet Green, the first 24-hour green TV channel (which is itself owned by Discovery, one of the few cool networks) and the reason I finally caved and got me a big TV (via barter) and cable, which is mostly a time-sucker. […]

anonymous Feb 3, 2009 4:22pm

[…] Graham Hill -Designpreneur and founder of green website […]

anonymous Jan 13, 2009 11:56pm

I read that Graham Hill is going to be speaking at the Green Inaugural Ball. That is going to be a great event.

anonymous Dec 16, 2008 6:04pm

[…] browser, TreeHugger has become the foremost source for all things green. Developed back in 2004 by Graham Hill, TreeHugger was created in hopes of spreading the ideas of living green and making it a popular […]

anonymous Oct 13, 2008 9:30pm

[…] With thanks to Treehugger: […]

anonymous Sep 12, 2008 1:41pm

I used to live in a tree. No really. Stumbled over your website…it’s interesting. Green as aspirational? Hmmmm…. the philosophy of green thinking is axiomatic…so little resource v so many people. Re tree dwelling…I’m drawn back…give it up, let it go. Simplicity is everything. Peace! PS – comfort’s overrated.

anonymous Aug 2, 2008 5:34pm

[…] for HuffPo Green, and probably number one favorite with most of ele’s female staffers? Graham Hill, founder of […]

anonymous Jul 29, 2008 9:20am

[…] […]

anonymous Jul 23, 2008 9:35am

Way to go Waylon, Graham and Alex— greening the paved way!

elephant journal Jul 22, 2008 11:34pm

at 2:40 that’s a reference to Ideal Bite’s recent $15 million sale to Disney readallaboutit http://www.ecorazzi.com/2008/06/12/disney-acquires-idealbite-for-15-million/

anonymous Jul 21, 2008 10:42am

Another great interview. I’m going to echo Winston’s comment… Elevision really should be on Planet Green!

anonymous Jul 21, 2008 5:39am

Wow!!!!! I love this video and interview. Thank goodness there is so much dedication at Elephant magazine and elevision to document all of these fabulous people and the work they do for us.I can’t wait to see the Robert Thurman interview!

anonymous Jul 20, 2008 11:09pm

Elevision should be a show on Planet Green. Make it happen, Graham Hill.

elephant journal Jul 20, 2008 10:02pm

next talk show: this Wednesday at Boulder Theater (bouldertheater.com for cheaper tix) with Robert Thurman (father of Uma, pal of Dalai Lama) Flogging Molly & Jim Gimain, publisher of Shambhala Sun & Buddhadharma…silent auction to benefit Tibet Village Project. http://www.elephantjournal.com/2008/06/we-are-elephant/

anonymous Jul 20, 2008 9:59pm

As usual, Waylon’s witty and profound interview rocks. It is always exciting to view Elephant’s (his) interviews because Waylon deciphers the messages from the guests in a way that is entertaining but always inquisitive and informative. Waylon’s deep understanding of the issues is never accessorized with big words but rather tries to break the ice with jokes with the guests to get some true inner feelings out. Great Job, Waylon!

elephant journal Jul 20, 2008 7:12pm

If you like Graham Hill, you’ll love Elena Brower! http://www.elephantjournal.com/2008/01/elena-brower/

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