VIDEO: Business + Environment = Patagonia’s Yvon Chouinard.

Via Waylon Lewis
on Sep 19, 2008
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The most grounded guy on earth. Founder of Patagonia. Climber, surfer, fisherman…etc…a Gary Snyder-esque environmentalist, and an independent, successful businessman par excellence.

When I was a kid it was Magic Johnson, David Winfield, and George Washington (strangely) on posters on my wall. Okay, and the occasional Sports Illustrated ocean-eyed beauty. Now, it’s Sakyong Mipham Rinpoche, Robert Redford, Michael Pollan, Alice Waters, Malcolm Gladwell, Graham Hill and Yvon. Why? Like Paul Newman, with Newman’s Own, he took all the accumulated business wisdom and did things his way—the right way, the hard way. He measured twice and cut once. He pioneered organic cotton, pop bottles used for fleece, helped to found 1% for the Planet (hundreds of companies giving voluntary ‘earth tax’ to local eco non-profits).

And he did it all because that’s who he is—out of a visceral sort of inspiration, not the blinding, airy ideology that so many of us environmentalists/idealists fall into. Blah bla blah. Watch the video, see for yourself.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. | His first book, Things I would like to do with You, is now available.


9 Responses to “VIDEO: Business + Environment = Patagonia’s Yvon Chouinard.”

  1. […] posters are down—Clooney, Jon Stewart, and RFK Jr. have taken their place. Bill McDonough and Yvon Chouinard are up there with Georg Feuerstein and Alice Waters, Pema Chödron, Paul Hawken, Jonathan Rose, […]

  2. […] They have been among the pioneers, or at least second wave, of fashion co’s going green (Patagonia was the first wave). And finally, Dov’s always been open about his sexual appetites. […]

  3. […] Rayne Oakes has done more than just about anyone…except for maybe Yvon Chouinard to promote ecofashion as a viable, stylish, affordable, fair-labor alternative to conventional, […]

  4. […] of Patagonia, Yvon Chouinard is a Reluctant Businessman—and therefore a hero to those few “mindful merchants” who […]

  5. […] Cotton Patagonia pioneered the Organic Cotton movement, so it’s fitting that this little number is 98% pesticide free. This is a big deal. Ten percent […]

  6. […] year ever” for Patagonia? The business world is listening: how do make money by trying to be […]

  7. […] Yvon Chouinard, resident idol, is a man of few words—and a man of action. I first started looking up to him when I met him in Denver at a flyfishers gathering and he said, “Look: the state of the world is grim. It’s hopeless. You gotta face the facts, and go from there. But that doesn’t mean I lie around doing nothing. Rather, it inspires me to work harder for the things I love.” Something like that, anyone. In that vein, and without further adieu, comes this QOTD: “There’s no difference between a pessimist who says, ‘Oh, it’s hopeless, so don’t bother doing anything,’ and an optimist who says, ‘Don’t bother doing anything, it’s going to turn out fine anyway.’  Either way, nothing happens.” – Yvon Chouinard, founder of Patagonia […]

  8. […] Extra, extra: my walk through of a new Patagonia store in Boulder covers some of the same themes:  […]

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