Good Magazine features Crispin Porter + Bogusky’s Bcycle Bike Sharing System. Video.

Via elephant journal
on Dec 7, 2009
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bike sharing crispin porter bogusky bcycle

Good Magazine? Love it: it’s one of the best meaningful magazines with a sense of style. Crispin Porter Bogusky? Love it, mostly (someone‘s gotta push Burger King)—it’s one of the world’s biggest best bike-iest baddest funnest youngest hippest boldest ad firms that does a fair amount of for-the-greater-good projects on the side. Bike Sharing?

The only problem I got with bike sharing systems is that they aren’t everywhere.

Our planet is a fragile ecosystem. To keep it in balance, we must figure out how to improve our urban transportation. B-Cycle in Denver, Colorado offers a unique and sustainable solution for how we can move through our cities. This European-style bike sharing system enables residents of Denver to access bicycles conveniently at various stations throughout the city. By replacing short car rides with environment-friendly biking, B-Cycle helps to keep our air clean, our bodies healthy, and our spirits high.

Produced by Eve Marson and Max Joseph


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4 Responses to “Good Magazine features Crispin Porter + Bogusky’s Bcycle Bike Sharing System. Video.”

  1. Great and important questions and thoughts…one note…bike sharing systems aren't free, you swipe your credit card and pay by the hour, just like a taxi. Part of the magic of bike sharing systems, once operational, is that you can pop off a subway or park your car and use them…you don't have to haul your bike around in the back of your car or front of your bus.

  2. Carl says:

    This makes me wish I was in a more populated area.

  3. […] a schwanky green launch at the hipsterly palacial offices of Crispin Porter + Bogusky, the biggest coolest ad firm in the world. They’re the Mad Men of today, and they’ve chosen our […]

  4. chad says:

    Considering how even the french aren't civilized enough for a bike sharing program, I wonder how Americans will handle it.