This is What Effective Advertising Looks Like.

Just what Lululemon (richy lululemon athletica) needs from us (poor Elephant Journal): free advertising. But whattayagonnado. This ad deserves it. Photo.

(Ads you want to share with others. Ads that get themselves the attention of top 10 yoga blogs that are hungry for advertising, but are so inspired by said advertisement they feature it on their site, for free, gaddamnit.)

I looked at this critically, examining alignment…for a full five seconds…before saying to myself, uh, wow. Great ad.