Uh, wow.

This is What Effective Advertising Looks Like.

Just what Lululemon (richy lululemon athletica) needs from us (poor Elephant Journal): free advertising. But whattayagonnado. This ad deserves it. Photo.

(Ads you want to share with others. Ads that get themselves the attention of top 10 yoga blogs that are hungry for advertising, but are so inspired by said advertisement they feature it on their site, for free, gaddamnit.)

I looked at this critically, examining alignment…for a full five seconds…before saying to myself, uh, wow. Great ad.

You must be logged in to post a comment. Create an account.

Dawn Nov 2, 2013 8:08pm

I think it's great they are using a disabled athlete. But I'm waiting for the day they use a real woman with a body that is bigger than a size six. Oh wait—-they don't have clothes for the average woman—only the ones they think are worthy

guest Oct 24, 2013 8:08am

Lululemon sucks. What a gimmick. It's all the rage these days, using amputee models to show how progressive and open-minded your huge corporation is. B*llshit. They profiteer off anyone they can.

Lisa Oct 23, 2013 10:30pm

Wow….. just wow….. incredible courage, light and soul! ♡

Read The Best Articles of March
You voted with your hearts, comments, views, and shares.

elephant journal

Elephant Journal is a independent, mission-driven communiuty. Dedicated to “bringing together those working (and playing) to create enlightened society, we’re about anything that helps us to live a good life that’s also good for others, and our planet.

Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>>

Elephant’s been named to 30 top new media lists, and was voted #1 in the US on twitter’s Shorty Awards for #green content…twice. >>>

Get involved:
> Get our curated online magazine, free e-newsletter.
> Follow us on Twitter Fan us on Facebook.
> Write: send article or query.
> Advertise.
> Become an Elephant: