A picture is worth a thousand words: my experience at Natural Products Expo West.

Via elephant journal
on Mar 23, 2010
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My “in-depth summation of my experience at Natural Products Expo West”:

A picture is worth a thousand words.

The first or second night, I don’t remember, I was invited as press by the Neighbor agency to the Organic Center fancy schmancy dinner. Only, I didn’t know I was invited for the first half of the dinner, so I didn’t eat or sit at my table, but just hung out with some fellow media, notably the lovely Mellisa McGinnis, who invited me to moonlight a bit with her on camera (she was covering the show).

I got to meet a bunch of my idols, that night, many of whom I’d already had the honor to know for years, because I happen to live in Boulder and run a magazine that focuses on green, and greenwashing (Webster’s: Greenwashing: faux green bullshit created by douchebags who just want to make green without walking their talk). I wrote about the Expo in more depth here—it’s a wonderful (mostly) coming-together of folks who want to actually do something about bettering the planet, and everything on it.

Well, here’s a photo that, for me at least, perfectly encapsulates everything about the night. On my left is Walter, a power behind Whole Foods; on my right is Zolezzi (at right), whom I call Godfather (one of many, but not that many, in my life who help me with business advice, with connections).

Photo by Ryan of Melissa McGinnis media.

walter whole foods zolezzi


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3 Responses to “A picture is worth a thousand words: my experience at Natural Products Expo West.”

  1. Well yes, that's a pretty powerful picture!

  2. Jeremy Ragland says:

    striking resemblance to shaggy ……. ZOINKS!!!

  3. […] was in LA for a week, visiting the amazing Natural Products Expo West, writing it up, hobnobbing with the green and fabulous, and then in LA for a week of meetings. […]