2.0
April 14, 2010

Is Good Design Inherently Eco-Responsible? Puma makes the “greenest shoe box in the world.”

“We found that the best solution was no box at all.”

Of course, Yvon Chouinard over at Patagonia didn’t need a fancy video and designer to come up with an even greener solution for his underwear…10 years ago. It’s called a rubber band, and it actually increased sales.

With thanks to the stylee folks over at Denver Egotist for the heads up on this one:

The Youtube video already has some interesting comments:

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