Is Good Design Inherently Eco-Responsible? Puma makes the “greenest shoe box in the world.”

Via elephant journal
on Apr 14, 2010
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good design green shoe box shoebox puma fuse project

“We found that the best solution was no box at all.”

Of course, Yvon Chouinard over at Patagonia didn’t need a fancy video and designer to come up with an even greener solution for his underwear…10 years ago. It’s called a rubber band, and it actually increased sales.

With thanks to the stylee folks over at Denver Egotist for the heads up on this one:

The Youtube video already has some interesting comments:

puma green shoe box


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4 Responses to “Is Good Design Inherently Eco-Responsible? Puma makes the “greenest shoe box in the world.””

  1. Andrew Armiger says:

    Now for Puma to get more sustainable materials into more of their shoes.

  2. Dave Quilty on twitter: "Still has cardboard, but adds plastic now too. Not a fan."

  3. David says:

    So eliminating a tiny bit of cardboard, and then putting the entire thing in a plastic bag, is the "greenest" shoe box? Doesn't seem like progress to me at all.

  4. Locksmith says:

    Hi, just stumbled on your page from reddit. It’s not an article I would typically read, but I loved your perspective on it. Thanks for making a blog post worth reading!