April 21, 2010

Pearl Izumi cares about Uranus.

Pearl Izumi’s Uranus is full of shammy crap.

While I want to find this kindergarten humor funny…I don’t, really. Maybe it’s because I’m a publisher and I see shiite like this all the time from people who used to advertise. Advertising is a fancy word for “supporting the fourth estate.” Now, companies like Patagonia, prAna, Corepower, Method, Axe, Samadhi Cushions, Anusara Yoga, Hutchinson spend their dough on pricey temporary web sites and videos, sit back and watch sucker blogs like ours post their “ads” for free.

Smart, right? I mean, if I were in there position, I’d probably do the same.

Only problem: sucker blogs like ours, bereft of advertising, won’t be around long to pay editorial attention to our favorite companies without the support of said like-minded sponsors.


“Pearl Izumi’s hilarious commercial to announce their latest development in bike shorts material.”

The Pearl Izumi insanely anatomical 4D Chamois has been tested in virtually every cycling competition on Earth.
Now it is being sent to the harshest environment in the entire solar system: Uranus.

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