Soft Launch.

Via Waylon Lewis
on Apr 8, 2010
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Helpephant! Soft launch of grassroots support network. Get name/biz name, link on our home page + every page of

elephant support

We’ve just soft-launched our reader-supported system, where you readers and advertisers with smaller budgets can get your name and link on every page of our site…the reader-supported $$$ will not go to me at all but rather to paying staff, writers (yay!) and paying for elephant to be sustainable. My salary will come from ads on the site:

Click below image to get your name, link, and support mindful, indie media:

reader supported elephant

If you’re inspired to help but can’t afford $9/month, please consider forwarding the above links to, say, three friends or businesses who might want to partner with elephant to mutual benefit.

p.s. from managing editor Merete Mueller
This is about supporting elephant, for sure, but we’re also testing out a new and revolutionary model for supporting journalism and writing. Magazines, newspapers and publishers of all kinds are struggling to find a way to stay alive in the new media age, with more and more people expecting to receive information for free.
As a writer, and as a reader who values independent voices and well-researched content, I’m excited that we now have an opportunity to step up and support the writers and publishers we love!


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


5 Responses to “Soft Launch.”

  1. Already, maybe $300 in recurring monthly this morning alone, and we're not even pushing this yet. With big thanks to those who have enrolled and got their name/link on our site.

  2. Partners get a name/link-on-every-page grassroots network for $9/month, $108/year, $108/month or $108/week depending on the level you want. This is elephant's future–if so inspired please consider emailing this blog to a few friends to say 10 coolio green mover shakers who might like ele, or post to your FB Page Wall?

  3. […] you’re a frequent visitor to elephant, you probably know that the site is trying new approaches to making up for lost revenue and attractiveness to advertisers. That’s good. But the most […]

  4. Jim T. says:

    Question? If the links only show up at the bottom (below the fold) how are they worth the cost? I understand supporting elephant, but how does the supporter benefit? Having a hundred links strewn across the bottom will only devalue the links (and elephant) in the SE eyes. Maybe you could explain this so I understand. Thanks.

  5. […] campaign will go for end June 1, for 39 more days (we’ve already pulled in $1,500 since we soft-launched this 10 days ago). A month and a half to go. If, at the end of that time, we’re breaking even, […]