24 days: Countdown to Sustainability or Bust for elephant begins. We can do it!

Via Waylon Lewis
on May 17, 2010
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A personal message from Waylon Lewis of elephant journal.

Hey All,

We have a month and a week 25 days to close in on our goal of $10,000/month, the figure that’d enable us to break-even, pay a small staff, and pay writers for more original, quality journalism. We’re at $1,400 after our soft launch one month ago.

If we can’t break-even by June 17, I’ve sworn to unplug the elephant, with thanks and best wishes.

So if you would like to join and support + “pay for content”—while getting your name, business or fave non-profit up on our site—now’s the time to click here.

We can do it! But only if you consider signing up, and ask your friends to do the same.

Yours in the Vision of Enlightened Society,

waylon lewis

Waylon Lewis


Become an Elephant:

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Boulder, Colorado-based Inspire Commerce Merchant Services has set up elephant’s new payment infrastructure. We chose to work with Inspire Commerce instead of, say, Paypal, because they walk their talk: they’re a B Corporation that donates 10% of their gross revenue to their merchant’s charities.

PS: If we don’t make our goal, no one will be charged after one cycle after June 17, the deadline when our current loan runs out. ~ W.

PPS: if you’re new to this site and Grassroots Network campaign, here’s a brief summary of our case to continue:

> our traffic (readership) has risen steadily, and is now at 175,000 unique visitors a month according to Google Analytics.

> twitter.com/elephantjournal was named the number one source for #green content on Twitter in the US.

> We have a strong brand and long track record of growth as an independent magazine, and only went online full-time 15 months ago (we made good money as a magazine, but the distribution once national was painfully eco-hypocritical).

> The enthusiasm of our readers on Facebook has made our Page a larger forum than many long-established media presences. Since Facebook is now, nationally, a greater source for the delivery of news now than Google (!), this is a key indicator of stability and growth of readership.

> If we can achieve sustainability—if 1,080 of our readers sign up at $9/month or $108/year (see above), there’ll be no stopping us from becoming one of too few independent national news sources, and because we’ll be able to pay our writers, our quality of journalism and reach will improve radically.

> In our first month, 120 readers have joined our Grassroots Network. If you’re not quite inspired to join or not able to, please forward this post to your friends:


…or post to your Facebook Wall—it’s a huge help. We have 35 days left on our loan.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


6 Responses to “24 days: Countdown to Sustainability or Bust for elephant begins. We can do it!”

  1. Shyla Isacs says:

    Hi – really good website you have made. I enjoyed reading this posting. I did want to write a remark to tell you that the design of this site is very aesthetically delightful. I used to be a graphic designer, now I am a copy editor. I have always enjoyed working with computing machines and am attempting to learn code in my spare time.

  2. joana Smith says:

    Way~ Really? How can you just pull the plug??There are so many elephants now! Get a real job, whatever… but can't we keep blogging here? I don't understand. 🙁 …I'm sorry we're not more famous for you.

  3. Running elephant part-time is a good way to ensure mediocrity. We already have so many ways we can, and need to improve. If we want to change the world for the better and have fun doing so, we have to find a way for this to be sustainable. That simple.

  4. Greg says:

    Trust me, your fortune lies in being the green movement guy to unmask the scam behind the setting up of the Chicago Climate Exchange. Green movement people, like everyone else, do not want to be used as pawns in a personal enrichment scheme run by corrupt manipulators.

    I live a couple blocks from the "track" where the Amgen race concludes next weekend. Let me know if you have anyone covering it who needs a temporary base…

  5. I just added my sustainable consulting building company Baosol Adaptive to the supporting ranks of Elephant. I have pretty much given up on advertising, but communicating the central import of sustainability+ mindfulness / awareness- Too important to rely on the mass media.

  6. Great blog. I have been wearing glasses for more than 10 years and have just recently discovered the dr. Bates program for eyesight improvement. The results are great!