3.9

Lululemon vs. Camel Toe.

lululemon athletica‘s unapologetic new ad campaign calls it like they sees it

14th in a series:

This is what effective advertising looks like.

Lululemon continues to master the act of getting free publicity through its surprising ads (this blog is itself case in point). While they only advertise on the back of Yoga Journal, leaving we yoga-happy web sites forlorn bereft sad and unrequited, the decision hasn’t hurt them.

‘Cause when you’re ballsy (probably not the right expression in a demographic that’s 80% women) enough to call it like you see it and speak to the largely unspoken concerns of your client, your ads shall lead and the blogeratti (blogkula?) will follow.

Their latest ad campaign (which also, amazing, graces the frontage of various stores; and comes with it’s own playfully shocking “O” logo):

[galleria]

Awesome photo of woman walking by Lulu store is via Flickr.

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Camel Toes Jan 7, 2013 11:45pm

I don't know why they want to get rid of the camel toe, seems silly. Let the boys enjoy them 🙂

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Waylon Lewis

Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.