elephant reviews: Bazi. ~ Frances Oliver

Via elephant journal
on Jun 20, 2010
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@elephantjournal: A natural, fruit-powered energy drink? Goodbye, Red Bull, hello @bazi

Here at elephant’s HQ, we receive maybe 20 reviews a week—many of which are “green” products that no one needs. And, of course, there’s nothing “green” about consumption for consumption’s sake. With too many of these products, the first and last inspiration seems to be, rather, making money—with a little eco-responsibility along the way.

And so when I looked over Bazi, a health beverage, my first thought was that what we had here was just another plastic bottle full of hype.

As far as packaging goes—and packaging tends to be an easy way to see how “mindful” the mission or motivation behind any “green” product is—well there’s a unnecessary little piece of thin plastic around the cap. Plastic is toxic, as we’re learning, and it never, ever, ever goes away. Then, the entire (plastic, but recyclable) bottle is also covered in a piece of plastic that features some fun design and offers nutritional information, facts and ingredients.

The ingredients themselves seem kinda complicated as well—there are many to them (going against the Michel Pollan rule for “real food”), and many that I don’t recognize. The ingredients I did recognize include eight fruits, which is pretty impressive, tons of vitamins & minerals, as well as fructose, and some caffeine. Bazi’s aimed at athletes—you’re really only supposed to take a shot at a time—the whole idea is that it powers you up without, like coffee or Red Bull or something, dropping you low after a too-brief high.

Then there was another protective seal covering the top of the bottle that I couldn’t open with my hand; I instead stabbed it open with a car key. The taste is bitter and sweet, simultaneously. But since this is a health drink, you expect it to taste kinda intense, and I’m sure the taste—kind of like a sweet, oversteeped green tea—grows on you. The liquid is bright orange.

Here’s how Bazi says they stack up against the far-from-green competition:

If you’re an energy drink kinda person—an athlete, or a student pulling an all-nighter—this is the best, and healthiest, and most effective—energy drink we’ve seen yet. We’d love to see it go organic, and as far as the packaging, we’re not sure how it could be greener, but we’d love to update this post with news that Bazi has found a way.


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Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>>

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12 Responses to “elephant reviews: Bazi. ~ Frances Oliver”

  1. Rob Hawkins says:

    Bazi is awesome stuff. Ive been taking it for over a year now. No more allergies, incredible focus and clarity and all day energy. It has helped my wife with her cholesterol, blood pressure and type 2 diabetes. I'm hooked. http://www.drinkbazi.biz/teamidaho

  2. Ef Rodriguez says:

    The best yet? I'm intrigued!

    I drink waaaay too many energy drinks – I wouldn't mind a somewhat healthier option with the same irradiated flava.

  3. Cliff says:

    Sure I'd love to try some! Right now I like the Guayaki shots (certified organic) or the Steaz shots (certified organic, certified fair trade). The organic and fair trade certifications are big pluses for me.

    Is Bazi available at retailers, or is it going the "direct marketing" route?

  4. Rock My Soles says:

    Have you tried BraintoniQ it is a Boulder product…. If not try it…

  5. jake says:

    what are you talking about the only energy is going to MLM scam this shit is made from concentrate just like any of them and loaded with sugar!

    • Rob Hawkins says:

      Jake, know what your talking about before you speak. Bazi is not an MLM company. It will be in retail stores soon. Its not a concentrate and has only 5 grams of sugar per serving. This is healthy all natural energy. Go to the website and you can see the suppl. facts. http://www.drinkbazi.biz/teamidaho

  6. Cliff says:

    I wish them success, butI would also love to see the label posted here and then compare it with some of the certified organic and certified fair trade products out there. I'm just saying…

  7. Cliff says:

    So I do see a preservative ("food grade") in Bazi. Added caffeine. Pear juice concentrate. So at first look to me it does not seem that different that many of the other "energy" drinks crowding the marketplace.

    I will still go for the Steaz or Guayaki shots. I will go to them because of no preservatives, and the organic certification of Guayaki and the organic and fair trade certification of Steaz.

    I do wish the Bazi folks good luck with their product launch.

  8. […] drink Red Bull. Do watch this Danny MacAskill Red Bull commercial—and remember what the human body can […]

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