10 Photos of American Apparel Male Models.

Via Waylon Lewis
on Jul 30, 2010
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Waylon posts a blog full of photos of American Apparel objectifying Men and…no one complains.

What’s the sound of one hand clapping? Same diff.

Whenever I/we post on AA, which is so often we were asked on our crazy popular FB Page today if we sponsor them, I get questions about why we’re exploiting AA‘s exploitation of women.

Look, I love AA. I love that they’re stylee, sometimes eco, innovative, bold, don’t exploit their workers, and unlike just about all fashion and other such companies, make their wares mostly in the US of A. Sure, they’ve sold out a bit. Sure, they portray women, and frequently, in objectionably objectified, near-naked poses. I’ve written about that, too. But at least they don’t slather makeup on models. They traditionally use real people (as opposed to professional models).But the hipster racket is humorous, sarcastic, too-cool…it’s postmodern, man.

Okay, finally off to Prop Gay, a great-I-hear monthly community party in Boulder that’s open to all. elephantjournal.com is proud to sponsor August’s party out at the Rez.






About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


17 Responses to “10 Photos of American Apparel Male Models.”

  1. Common', Waylon. You know no one's going to take this collection seriously without a photo of me.

  2. Melanie says:

    Actually, this is not on par with the objectification of women because of the difference in scope and degree across the culture. Not to mention, the rates of rape, stalking and sexual harassment for women outnumber men by a wide margin. Approximately, 95% (averaged percentage) of these crimes are committed by men against women. In other words, men are given a broad range of images in the media culture, are not primarily valued by their appearance (how hot they are)and do not face the same consequences as women as a result of the objectification that is ceaseless in our culture. I figured you'd want my two cents. Am I right? Lol Check out the work of Jackson Katz, Rbert Jensen, Byron Hurt and Jean Kilbourne for a complete analysis and explanation.

  3. Love it. Would you consider excerpting it here on ele, we'll promote it up, link it back to your site? I'd love to argue with you on that one.

  4. I gotta agree, Melanie, even if I didn't before posting the above. While looking for AA ads featuring hot dudes in their skivvies, I was struck at the percentage of women vs. men in ads. While that probably reflects the fact that boys don't shop as much, there is as you say a marked "difference in scope and degree."

  5. What? You're the bloke jumping around in the air, aren't you?!

  6. via http://www.facebook.com/elephantjournal

    Alex Marsh King Did the world run out of "hot" models and "good" fashion that doesn't look like you made shorts out of a trashbag. I effing hate the recession.

    Linda Southern LOL!

    Brian Amende They look unhealthy.. lacking sufficient nourishment and exercise. blech.

    Karl Burkart I'm a fan of pink underwear.

    Rick Gilbert freddie mercury pulled this look off SO much better than this hipster-looking model.

    Heather Bailey none of the models in these pics look under age or are posed with legs wide open or other lude positions like some of the female models have been photographed. The pictures of these men are fairly tasteful, that's why no one is obejecting

    elephantjournal.com Good point, Heather. Though I think Melanie's point, on the link above, is even more to the point.

  7. alex says:

    I would say this. Humans like seeing flesh, especially when covered by things that we can consume (underwear/ food products) So therefore, let's get over the shame of our bodies and sod off with all this sexist/feminist crap and get on with it. If you wanna look, go ahead and look, if you don't then please stop rambling on about sexism and the objectification of women/men.

    I wanna see them. The world is a better place with hot models. So sue me.

  8. Kert says:

    HELL NO, I'm not gonna complain!

  9. Kara Noel says:

    Women seeking and objectifying images of other women has nothing to do with organic behavior and everything to do with socialized misogyny; they're trying to figure out how to win the game they've been forced to endure. By the time most women are adults, unless they've been intentionally raised differently or are particularly headstrong, they've figured out that how they are ultimately treated in the world is dependent in no small degree on how they look. This is rather apparent, actually, so it baffles why so many men want to point to this in an effort to say "hey women objectify women, so what's wrong when I do it?!" *Face Palm*

    In any case, most of the ppl reading this are not the working class women who are forced to endure sexual harassment on a daily basis. It's pervasive and unavoidable in the workplace where most working class women spend their days. And if you think "sexual harassment is illegal!" good fucking luck with that. A sexual harassment claim is extremely difficult to win, and most women outside the middle class cannot afford (socially or economically) to bring such a claim against their employers just so they can move on to another job where the same culture exists. Most women simply accept it as part of living in a society with straight males who are not required to check their behavior. All this babble about "exploring your sexuality" is great if you've managed to avoid that world, but it's completely idiotic and hardly tight minded to the women who are forced to live with straight men who face very few consequences for their treatment of women.

  10. elephantjournal says:

    via <a linkindex="550" href="http://www.facebook.com/elephantjournal&quot; target="_blank"&gt <a href="http://;http://www.facebook.com/elephantjournal” target=”_blank”>;http://www.facebook.com/elephantjournal

    Steve D Posting this after yesterday's exchange is potent evidence of your cluelessness. Complain, complain.

    Jennifer Jones Hunt Steve… Are you threatened by the article or by the picture?

    Tanna Riggs I clicked, couldn't help myself 🙂

    Steve D Waylon says no one complains so I thought I would contradict him. I think it's clueless because Waylon engages in cheap attention getting image trafficking, then acts as though his audience is repressed and puritanical. I find this posturing hypocritical and disingenuous. Threatening? Who are you kidding? Elephant is incapable of it. It's too needy of 'friends.'

    Tish K. Park Women get to click on this one, because men haven't been exploited enough ; ) I'll take the guy on the left 😀

    Jennifer Jones Hunt
    Images are used to represent, prove points or possibly even get people thinking. Unless, of course, the audience views themselves as repressed and puritanical, in which case they would allow themselves to be threatened by an image. So then,… Waylon's not the one at fault for you feeling threatened…

    Tish K. Park
    A person doesn't have to be repressed and puritanical to have mixed emotions or disapprove of the quality and/or quantity of the images or articles are shown. They can really like the images ; )

    I read the links that elephant journal put, regarding their viewpoint, I understand, and I'm not against their viewpoint.

    Just as with anything (food, activities, etc.), balance AND fun is important, like eating healthy, but having times for indulgences. Images, like anything else DO affect people, positively and negatively.

    As responsible human beings, we know that garbage in, garbage out. I have nothing against sex, nakedness, etc. Give me a little garbage sometimes ; )

    But overdo a certain type of image, and I might be missing out on something else that's important, interesting, or fun too, that would also keep my perspective in balance.

    Jennifer Jones Hunt
    Tish – I'm certainly not saying that one must be repressed or puritanical to be threatened by an image. As with any form of art, we all have our unique appreciation of aestethetics. I'm simply using the words that Steve used when accusing W…aylon of using cheap attention grabbers… Again, subjective. The point I'm making is that since these images are subject to personal preference, it's not the person who creates or uses the art who is at 'fault' for others' reactions.

    Tish K. Park I agreed with that. I guess I should have said that. Sorry.

    Jennifer Jones Hunt No worries, dear. I certainly agree with you that diversity is always a good option!

    elephantjournal.com Wow, respectful dialogue! With thanks to both of you for showing how to disagree (and agree) without being disagreeable. Something we men have to work on—we prefer "posturing."

    Stephen, respectfully, I'd remind you that we often (me, my many writers) disagree with our readers. This, perhaps, is an example of that. Our many posts on veganism, mindful-meat-eating, slow food are perhaps another example of that—many o…f our readers furiously disagree with us when we post on any one of those subjects.

    We are here not to have "friends," as you say, but to provide a vital forum for respectful dialogue on how to better create an enlightened society. In more simple terms, how to live a good life that's good for others and our planet. I hope you'll join us: write something!

    Instead of complaining from the outside, complain from the inside! Insult me all you like, and do so from within elephant. Or write on whatever you're passionate about.

  11. elephantjournal says:

    Kara, great and essential points. If you'd be inspired to write something on elephant, I'd love that, and it would help to further educate myself and many of our readers.

  12. DLeBlanc says:

    To actually say that AA is able to influence people into buying their products by using images which either objectify Men or Women in any way is an interesting issue unto itself. I personally have never been one to look at an image shown to me in either a magazine or through more active media like TV/Movies etc and find myself influenced to buy. However, I do know that there are people who respond to this type of stimulation. Personally I've always loved advertising in general because it makes us think. Photos make us think, writings (like this) make us think, art makes us think. The point really is to think. You're either a person who responds to this type of stimulation or you're not. If you're not you will "turn the page" "change the channel" or move on. If you are person who responds you will potentially do what the objectifier is attempting to persuade you into doing. Ultimately I believe it comes down to choice. We all have one. To be moved by the superficial or to be grounded in reality. I know which choice works best for me. For someone else I will not and should not attempt to speak nor judge.

  13. inagaddadavegan says:

    A propos sexism, I find your promotion of PETA and their sexist tripe much more disturbing than promoting a business like American Apparel. While most people are aware that AA is a business, whose objective is to sell clothing, PETA dresses up like a wolf in faux sheep's clothing promoting sexism and death of shelter animals, and generally misleading people for millions a year in donations, under the guise of "helping animals." =:/

  14. Melanie says:

    I just saw this comment- yes, you could cross-post the entire piece. Email me directly.

  15. […] go here, here, and here. For a few elephant articles on American Apparel go here, here, and here. Krystal Baugher recently moved to Boulder from Chicago where she earned her MA in Writing and […]

  16. geetha says:

    OK– after this– you have officially lost the right to make fun of lululemon! They are ridiculous in their own right but at least they encourage women to run instead of aspire to look like skinny, sullen 70s porn stars!! 😉