EJ Organic Food Survey

Via Jeffrey Woodruff
on Dec 27, 2010
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Mood Ring color reflects our inherent pleasure in local and organic
Mood Ring Survey reveals shopper preference for local & organic

Above are the colorful results of Elephant Journal‘s survey of organic produce shoppers. Using scientific evidence, as presented by mood rings- shoppers weigh in on their favorite shopping spots for organic produce.

The thermotropic liquid crystals of the Mood Ring reveal how Elephant Journal readers shopping for organic produce varies by situation, shop and conditions. Thousands of Elephant Journal readers were surveyed to produce the above table. (Actually the rings was passed from shopper to shopper for weeks in order to establish a baseline and conduct an extremely scientific survey, the first of its kind in Elephant Journal History).

The study proved the hypothesis that shopping at your local farm stand, knowing your farmer by name and/or visiting your local farmers market is the most pleasurable way to shop for local and organic produce.


About Jeffrey Woodruff

Jeffrey is a competitive cross country skier and marathon runner. He has completed sixteen marathons in six countries. Jeffrey recently received his Master of Architecture at the University of Colorado Denver.


3 Responses to “EJ Organic Food Survey”

  1. Tamara says:

    this made me laugh out loud~loved it!

  2. […] about” and added, with classic Boulder-bubble superciliousness, “instead of, you know, just shopping the farmers’ market once a week.” Photo: Scorpio Christo If you’re a Boulderite and thinking it’s time […]