A&F declares “The perfect butt” in its new Yoga Collection.

Via elephant journal
on Sep 4, 2011
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“If this is A&F’s idea of a perfect butt we’ve got problems.

Needless to say, and good on their community, Reddit does not approve—though it takes pains in comments to distinguish between those who are naturally skinny (fine) and the fashion industry’s obsession with “skinny” (troublesome).


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17 Responses to “A&F declares “The perfect butt” in its new Yoga Collection.”

  1. Tamara says:

    Nice air brushing A&F. They don't even look real, they look like animation. Way to really feed the minds of the teenage women growing up looking for role models. You suck

  2. elizabeth says:

    SUCK! (seconded)

  3. annieory says:

    Too skinny for my tastes, and seriously, as it's a clothing ad, what really matters is, who would wear those UGLY pants?

  4. Tanya Lee Markul says:


    Just posted to "Featured Today" on the Elephant Yoga homepage.

  5. Colin Wiseman says:

    If you want to see the top half of those bodies, click this link:


  6. Yogini5 says:

    I just knew that the buttissimo has hit the fashion mainstream now, gone is the worship of J Lo-like yoga butts!

    Now it's the worship of Pippa Middleton-like yoga butts!

    I AM too old … I can tell a fashion cycle from ten miles away …

  7. Yogini5 says:

    It is only the "naturally thin" and not the starving-overexercising formerly fat who are natural "sisters-in-arms" …


    The Formerly Obese Arrested-eating-disordered, Formerly Trim, Currently Plump U.S. Size 12 Yogini5

  8. Oh my. This is terrible. Horrible air-brushing and worse message. While some people are naturally skinny and may look like this, it shouldn't be a promotion of the norm!

  9. TMC says:

    I am having difficulty understanding what you mean here, Yogini5… would you care to make it clear for me? 🙂

  10. Yogini5 says:

    If you claim you have difficulties being accepted for the person you are because you are naturally thin, you probably have a natural sympathy for the overweight … or at least I hope you do …

    Many, if not most, formerly heavy people who have gotten down to ideal size and into buff shape, and who have taken pains over years to consistently keep off the weight and inches, have little to no sympathy for the overweight.

  11. Kim says:

    Shame on A&F for reducing yoga to an exercise that will give you a “perfect yoga butt”. “Yoga doesn’t care about the shape of your body, it cares about the shape of your life.” That’s a quote from yoga teacher Aadil Palkhivala who began studying with BKS Iyengar when he was 7 years old. Yoga is a 5,000 year old applied spiritual philosophy and to imply that this philosophy cares anything about the shape of someone’s butt, is disrespectful and blasphemous. Have a little respect for other culture’s spiritual traditions A&F.

  12. Stas says:

    more bullshit from the marketers of the new (and what passes for) "Yoga" these day….all style and little substance.

  13. silvia says:

    seam like we need to be anorexic to do yoga lol just stupid!! yoga is about been healthy not skinny. sad add!!

  14. I agree with all that you wrote – balancingontwofeet…. totally.

  15. They are trying to get in on the popularity surge of yoga…. the majority of yoga practitioners will not buy from A&F – they will support companies that have a deeper message….. and seriously, the Abercrombie logo/name across the top of the pants – really not attractive, at all…. I don't think the line will sell in the way they think.

  16. Yogini5 says:

    It may … they are targeting the American Apparel crowd as they filter out of college and perhaps into their first career jobs …