September 26, 2011

Zombies for yoga outreach.

“Come back to life,” invites the tagline for this Yoga Outreach video which is making its way around the Internet. The clip is a promotion for a 30 day Yoga Outreach challenge that’s raising funds to deliver healing and life-affirming yoga programs to people who can not directly access these resources.

Yoga Outreach is a Vancouver-based non-profit organization that provides free yoga in the correctional system, women’s shelters and addiction recovery centres in British Columbia. All the yoga classes within these facilities are taught by volunteer teachers.

A fun, entertaining campaign (which also successfully counters stereotypes of yoga culture and practitioners) for a great cause. It’s a fresh take on both zombies and yoga advertising. And apparently, innovative Toronto advertising agency john st donated the commercial to Yoga Outreach. Very cool!

You must be logged in to post a comment. Create an account.

Carolyn Sep 26, 2011 6:33pm

This is such a wonderful idea. Yoga is a great way to help these women heal and to find peace.

Tanya Lee Markul Sep 26, 2011 12:15pm

I LOVE this! I want to start something like this is Copenhagen, Denmark!!!!! Thank you for the inspiration!

Posting to Elephant Yoga on Facebook and Twitter.

Tanya Lee Markul, Yoga Editor
Join us! Like Elephant Yoga on Facebook
Follow on Twitter

Read Elephant’s Best Articles of the Week here.
Readers voted with your hearts, comments, views, and shares:
Click here to see which Writers & Issues Won.

Roseanne Harvey

Roseanne is a writer, editor and geeky girl who lives and loves life in Montreal. Her blog It’s All Yoga Baby, is one of the most popular Yoga blogs on the Internet. As the former editor of ascent magazine, Roseanne isn’t afraid to use her media literacy skills to call out the hypocrisies and contradictions of modern yoga. She is all for dismantling the dominant hegemony of rock star teachers, expensive class fees and designer clothes/accessories/products. She also loves supporting progressive yoga projects, innovative and independent teachers, and general awesomeness.
Rather infamous for being an overt voice against the commercialization of yoga, these days Roseanne is more interested in how yoga intersects with daily life, activism, politics and culture. While still fascinated by the ramifications of the popularity of yoga and its representation in popular culture, she has faith that yoga will maintain its integrity.

Comments, questions, ideas? Get in touch: [email protected] or @itsallyoga_baby in the Twittersphere.