October 13, 2011

Eco Fashion Picks of the Week: Indie Designers vs. Corporate Fashion, Ethical Prints & Red Looks for Fall.

Love fashion? Love it even more when it has a green twist? Then you’ll love EcoSalon‘s weekly roundup of eco fashion picks. Enjoy!

Even with a lot happening on the eco fashion scene, sustainable designs have yet to truly make it in the mainstream media. Why? Because corporate fashion is still monopolizing progress for indie designers.

So if this is the case, why does Ralph Lauren’s Runway Collection, season after season, get the New York Fashion week cover of WWD and raving reviews from all the fashion press? He literally designs the same retro looks year after year: 1920-30′s, Great Gatsby-esque, horse riding get ups for the rich. Feather boas? Have you ever seen anyone in public pull that off without looking slightly ridiculous? This is what the fashion industry heralds as innovative, new and headlining.

The fashion press applauds loudest for the very same fashion houses that do the most advertising. Coincidence? Imagine if an oil company donated hundreds of thousands of dollars to a politician’s campaign and they just happened to be in the same business that the politician fought to give special tax breaks to. This is the exact same way the mainstream fashion industry runs: donations and lobbying, also known as paying for advertising.

Needing a new look that gives back? Wildlife Works can hook you up.

Shop San Francisco-based Wildlife Works’ Kukhanga collection, the recent relaunch features extracted elements from the vibrant prints found on the traditional Khangas worn on East African Women. The easy-to-wear line of tops, jackets and accessories are certified organic, handmade and hand screen printed by local women at their carbon neutral EcoFactory built next to the wildlife sanctuary Wildlife Works started. Thought that was impressive? The conscious company also offsets their carbon emissions throughout the entire manufacturing process through REDD (Reducing Emissions from Deforestation and Forest Degradation), which aids local wildlife preservation.

The ultimate color for fall? Red of course.

It’s going to be a red hot fall, at least inside our closets. Red, in hues ranging from dark rust to neon-bright, is one of the hottest colors right now, and will also carry nicely into the spring. If you want to be really daring and on-trend, wear red from head to toe. You’ll be guaranteed to turn some heads.

Full list of all the hot red options for your fall wardrobe.

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