February 6, 2012

Breaking! First look: Most Creative Super Bowl Commercial Ever: OK Go! {VIDEO}

At the time of posting only 300 people have seen this!

First look! Still unlisted! Full OK Go video:


Via Daily What:
“OK Go drove down a two-mile stretch of desert lined with 1,000 instruments in a Chevy Sonic fitted with retractable pneumatic arms to perform a very complicated version of “Needing/Getting” that took four months to prep and four days to shoot.”


The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci



Another commercial, the first-ever gay-friendly moment in a Super Bowl commercial:

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