Breaking! First look: Most Creative Super Bowl Commercial Ever: OK Go! {VIDEO}

Via Waylon Lewis
on Feb 5, 2012
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At the time of posting only 300 people have seen this!

First look! Still unlisted! Full OK Go video:


Via Daily What:
“OK Go drove down a two-mile stretch of desert lined with 1,000 instruments in a Chevy Sonic fitted with retractable pneumatic arms to perform a very complicated version of “Needing/Getting” that took four months to prep and four days to shoot.”


The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see and Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci



Another commercial, the first-ever gay-friendly moment in a Super Bowl commercial:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


2 Responses to “Breaking! First look: Most Creative Super Bowl Commercial Ever: OK Go! {VIDEO}”

  1. I love these guys – so creative, fab music. Thanks for the share.

  2. judith36 says:

    yes, awesome! Thanks.