3.2
March 27, 2012

When Juicing Goes Wrong.

 

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The above photo is of the self-proclaimed “Juice Man.” Previously from a tough neighborhood in South Boston, Juice Man was cajoled into trying a fresh juice fast before getting hooked and drinking only fresh juices for 100 straight days.

Of course this makes you ponder the whole juicing craze. Is it really good for you or is it a racket (like bottled water) intended to drive up the price on a naturally occurring product and create a multi-billion dollar industry?

However you look at it, the juicing industry is exploding out of the blocks.

According to Starbucks, it’s potentially worth $3.4 billion annually.

And that’s why Starbucks bought Evolution Fresh for $30 million last November.

Last Monday, Starbucks opened the Evolution Fresh juice bar (see photo) in Bellevue, Washington, the first of a new chain.

Why All the Craze?

Personally, I enjoy the product if not the prolonged juice fast. Fresh juice makes you feel great, and is a nutrient rich source of consumption… but it deserves at least some scrutiny.

According to Dr. Andrew Weil,

“You should be aware that if you drink mostly fruit juices, you might be getting more sugar and less fiber than you need. This can cause problems if you are diabetic or have weight issues.

“In general, I recommend against drinking fruit juice by itself. Instead, drink it along with something with extra fiber, healthy fat, or lean protein.”

And the product is outrageously expensive. The prices at Starbucks’ owned Evolution Fresh are not for the faint of heart: “A full-size juice and salad (or sandwich) could set you back the better part of $20.”

Juicing on Ghizz?

Before diving headfirst into juicing, I invite you to look back on my expose regarding the health benefits of another product thought to be all the rage…

a now defunct company called Ghizz whose ingredients included…lemur semen.

In that expose, I quoted Mark Twain:

“Be careful reading health books. You may die of a misprint.”

Namaste,

David Romanelli
www.livinthemoment.com

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