The Truth About Sweeteners: Natural & Artificial.

Via Dr. John Douillard
on May 1, 2012
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Having a sweet tooth is normal, right?

Almost every kid has one, and as we mature we learn to control it. Don’t we?

While some people do a good job managing their sugar intake, many others have fallen prey to a culture and food industry that thrives off of the sweet taste.

Even health-conscious consumers, who spend a lot of time and resources making sure their diet is clean, often struggle with sugar addiction in unexpected ways. Though they aren’t the usual culprits, “health food” treats—including dried fruit—can also perpetuate an addiction to the sweet taste.

Please join me as I take you on a journey explaining how our culture’s sugar addiction has been renamed, relabeled, and hidden behind even the “healthiest” of foods—and its devastating impact on our health.

Six Tastes—But We Eat Mostly One!

The sweet taste is not a bad thing. In fact, according to Ayurveda, there are six tastes that are all to be taken at each meal. A “balanced meal” is determined by the inclusion of all six tastes: sweet, sour and salty—which our culture loves—and bitter, pungent and astringent, which we in the west seem to avoid. According to Ayurveda, eating excess amounts of sweet, sour and salty foods causes the accumulation of kapha, which is directly linked to obesity, diabetes, cardiovascular disease, free radical damage and some cancers, to name a few.

Kapha is a principle in nature made up of the elements earth and water. It is heavy, congestive and sticky. Foods like sweets, chips and pickles have these heavy properties that can create congestion and stagnation in the body, often leading to congestive disorders like obesity, diabetes and heart disease. Conversely, the bitter taste found in leafy greens, the pungent taste found in ginger and spices, and the astringent taste found in cucumbers and pomegranates all antidote these kapha conditions.

The “I Gotta Have It” Hormone.

Why are sweet cravings so much more common than cravings for the bitter taste of leafy greens? The answer lies in your brain: the taste of sweet activates dopamine receptors in the brain, which are responsible for most addictions.

Dopamine is the “I gotta have it” hormone. When you see that chocolate cake or other favorite sweet, dopamine levels rise and strengthen your desire for that sweet.

It really doesn’t matter if it is a refined sugar or an all natural molasses, agave, honey or date sugar product—as far as the brain in concerned, it is all the same.

While it is true that the natural sugars have more fiber and B vitamins to help the body cope with the sweet explosion, the brain makes quick use of it regardless of the source, and the pancreatic insulin will be challenged either way to quickly move that sugar surge out of the blood.

Fructose—A Safer Alternative?

Many “natural sweeteners” on the market today contain fructose as the sweet factor. Agave, for example, has a lower glycemic index than table sugar but is still a highly processed product that contains 90% fructose, compared to high fructose corn syrup, which is only 35-55% fructose.

Fructose may not spike insulin like table sugar, but it is still linked to diabetes, obesity, insulin resistance and high cholesterol.

Fructose is metabolized in the liver and quickly converted into belly fat and cholesterol, and not used by the body for energy (in nature, bears gorge on fruits in the late summer in an effort to begin storing the fat they will need through the winter).

Fructose is also a challenge for the liver to break down and, in excess, creates toxic metabolic waste products.

The problem is not fructose itself, but in the concentration. The fructose content of fruits is very small compared to the amount we ingest in the form of concentrated sweeteners.

Today, the number one source of calories in the U.S. is high fructose corn syrup.

Fructose-Driven Sweeteners
Honey: 47% fructose
Agave: 70-90% fructose
High Fructose Corn Syrup: 35-55% fructose

Insulin Resistance: The Not-So-Sweet Truth

An overwhelming majority of sweeteners, no matter the source, will spike insulin levels and raise the blood sugar much higher than we were designed to handle, as well as strain the liver, which is intimately involved in sucrose and fructose metabolism.

Excess sweet also overwhelms the muscle cells’ ability to use the sugar, and they eventually stop responding to the signals of insulin. This leads to a condition called insulin resistance. As a result, the level of sugar in the blood stays dangerously high for an extended period of time.

Sugar and Wrinkles

Excess sugar is converted into fat and often stored around the belly, elevating the levels of cholesterol. Excess glucose also sticks to proteins in the blood in a degenerative process called glycation.

Glycation is the process of sugar molecules attaching themselves to proteins in the body. It causes damage to two very important proteins: collagen and elastin, which are responsible for the health and elasticity of the skin. Yes, this leads to wrinkles, but more importantly, the health of the skin that lines the arteries, heart, gut and lungs is compromised.

Here is a list of the most common sweeteners, found on the labels of many foods, that I suggest to reduce or eliminate:

Barley Malt
Brown sugar
Brown Rice Syrup
Coconut Sugar
Corn sweetener
Corn syrup
Date sugar
Fruit-juice Concentrate
High-Fructose Corn Syrup (HFCS)
Invert Sugar
Malt syrup
Maple Syrup
Raw sugar (also called Turbinado, Muscavado and Demerara)

Artificial Sugar Risks

In an attempt to appease the insatiable desire for sweet, the food industry has created artificial sweets that are hundreds of times sweeter than sugar, but calorie free. There are many issues with these artificial sweeteners:

1. They send a sweet taste to the brain and never deliver any real energy. This drives an even stronger message of hunger and desire for sweet.

2. Most are made of excitotoxins that over-stimulate, exhaust and deplete the nervous system.

3. Some are made of small amounts of known carcinogens.

4.  Artificial sweeteners have been found to actually increase weight gain, as they disturb metabolic hormones like leptin and insulin.

The Big Three

Saccharin (also known as “Sweet’N Low”): at very high doses causes bladder cancer in rats. Though this has never been reproduced in humans, it still carries a health warning on the label. It is made from sulfonamides, which are known allergens and may cause severe allergic reaction.

Aspartame  (also known as “Nutrasweet” or “Equal”): of the 166 studies done on aspartame, almost half of them have funding ties that trace back to the manufacturer. Of the studies that were done independently, 100% of them found health issues related to aspartame. Aspartame contains about 10 percent methanol by weight, also known as wood alcohol, which is broken down into formaldehyde, and then formic acid, in your body. The body simply doesn’t have the mechanism to completely break this down.  In the book, Aspartame Disease, Dr Roberts reported that 80% of the food additive complaints to the FDA were from aspartame.

Sucralose (also known as “Splenda”): maybe the most toxic of all, sucralose is made from a list of chemicals that will make your head spin: trityl chloride, acetic anhydride, hydrogen chloride, thionyl chloride, and methanol, in the presence of dimethylformamide, 4-methylmorpholine, toluene, methyl isobutyl ketone, acetic acid, benzyltriethlyammonium chloride, and sodium methoxide. The chlorine, a carcinogen, raises most of the health concerns.

Sugar Alcohol Sweeteners

Sugar Alcohols have recently become a popular sugar substitute. They are naturally occurring in some fruits and are generally about half as sweet as sugar, unlike the artificial sweeteners mentioned above. They are neither sugar nor alcohol, they just resemble their molecular structure. However, they are not completely absorbed in the digestive system and can cause gas, bloating and diarrhea. They do contain some calories and carbohydrates, and as such are not truly sugar-free.

Examples of Sugar Alcohols:
Hydrogenated starch hydrolysates (HSH)

“Diabetic Safe” Sweeteners

Sweeteners that are advertised as being “diabetic and hypoglycemic safe,” such as Stevia, Lo Han, and Xylitol (a sugar alcohol) are better in some ways because they have little or no effect on blood sugar.

However, if we realize that it is the addiction to the sweet taste that is the issue that is so chronically out of balance in our culture—then we can see that in at least one way, all sweeteners are accomplishing the same end—they give us our “sweet injection.”

In doing so, they dull our ability to sense and be satisfied by the sweet taste of vegetables, nuts, seeds and grains.

Delaying the Inevitable

It is my belief that substituting sugar with any of the above sweeteners will only postpone the inevitable. With 1/3 of the adult population already pre-diabetic, and estimates claiming the entire population in the next decade, it might be time to break the sweet-taste habit now.

Does that mean you can never have a sweet? No. If you know for a fact that your fasting blood sugars are good, you may indulge once in awhile, but don’t make the sweet taste of sugar a regular part of your diet.

Take Precautions

In my previous articles on blood sugar and the epidemic of pre-diabetes, I cited research indicating the severe cardiovascular damage that takes place when the fasting blood sugar rises above 85ml/dL.

I encourage everyone to own a glucose meter (available for a low price at most pharmacies) and test your fasting blood sugars regularly, and make sure to adjust your sugar intake if that fasting number starts to rise.
If the fasting blood sugar creeps into the nineties, I suggest you avoid all sugars and reset your brain chemistry and taste buds to not desire sugar.

The (Perhaps Unexpected) Perks of Giving Up Sugar.

Believe it or not, once you break the sugar habit, you will begin to taste the sweet flavors found in vegetables, nuts and whole grains and you won’t feel deprived.

Not having sugar in your life is not depressing!

In fact, many of the mood swings and emotional ups and downs are due to the rise and fall of blood sugar.

Breaking this habit actually frees you from the roller coaster ride of sugar highs and lows, and delivers a more stable, calm, and naturally joyful experience of life.

Once your meals are balanced with all six tastes and the cravings for the sweet taste have been eliminated, then not only stevia but other natural sweeteners like molasses, honey and others can be used in moderation.

Small Steps to Sweet Freedom

1.    Increase greens in your diet. We should aim for eating one to even two pounds of vegetables a day. Remember that the gorilla, who has a very similar digestive system to humans, eats half its weight in veggies each day.

2.    Add pungent spices, as well as bitter and astringent fruits and veggies to your diet. These will help balance blood sugar and offset your addiction to the sweet taste.

3.    Avoid processed foods.

4.    Read labels—if you don’t recognize the ingredient as something natural, skip it.

5.    Look at your plate—is there a protein, a whole starch (whole grains, potato, corn, sprouted bread), a source of good fat, and is the plate mostly green? Do your best to include all 6 tastes at every meal:

•    sour (lemon is a good one)
•    salty
•    pungent (spicy)
•    bitter (leafy greens)
•    astringent (beans, pomegranate seeds, cucumber)
•    sweet (sweet vegetables such as carrots and beets, squashes, grains such as millet and rice, to name a few!)


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About Dr. John Douillard

Dr. John Douillard, DC, CAP is a globally recognized leader in the fields of natural health, Ayurveda and sports medicine. Over the past 30 years, he’s helped over 100,000 patients repair their digestive system and eat wheat and dairy again. He is the creator of, a leading Ayurvedic health and wellness resource on the web with over 6 million views on YouTube. LifeSpa is evolving the way Ayurveda is understood around the world with over 1000 articles and videos proving ancient wisdom backed by modern science. Dr. John is the former Director of Player Development and nutrition advisor for the New Jersey Nets NBA team, author of six books, a repeat guest on the Dr. Oz show, and has been featured in Woman’s World Magazine, Yoga Journal, the Huffington Post and dozens of other publications. —————————————————————————————————–
Receive his valuable health reports in your inbox – sign up for free!
For information on Dr. John’s newest book, Eat Wheat, please visit, and connect with Dr. Douillard on Twitter, Facebook and YouTube.
Eat Wheat is now available in bookstores. It can be ordered from Amazon, and all major booksellers.


12 Responses to “The Truth About Sweeteners: Natural & Artificial.”

  1. Andrey says:

    Wake up PEOPLE!!! We are designed to eat, thrive and reproduce ourself by consuming FRUITS and leafy greens. 2012 Sweeteners!!!!! Fruits hahahahhaah o my lord haahahahaah

  2. bmf45 says:

    Great article, what about organic stevia??

  3. Byron says:

    Interesting, and depressing for those of us “addicted” to sweets. I, personally, am not ready to give up on natural forms of sugars, but I already steer clear of as much technology-based sweeteners (I include corn syrup here)as I can, and I recognize and avoid a level of sweet that is “too sweet.” I would say this is the place to start for people who are concerned, but who still have a well-developed sweet tooth.

    I also wanted to note that carbohydrates are energy sources, and for those of us with high metabolism it can be equally detrimental to deny cravings for ‘sweet’ which may very well be the body’s signals for more energy.. I’ll acknowledge though that ‘cravings’ are different from ‘addiction.’

    I’m also not sure that stevia, being a very different mechanism for tasting sweet, has any detrimental effect at all, including numbing your ability to taste true sugars in nuts, veggies, etc. But I think time will tell as more of us incorporate it into our diets and more studies are done.

  4. 1uca5 says:

    Check out Lucuma and Coconut Palm Sugar.

  5. praecurvo says:

    There is truth lacking in this article. Mis-titled I believe. More appropriate would be "risks" or "hazards" of sugars. It might sound nitpicky, but as writers in the blogosphere, we have a responsibility to give information as direct and unbiased as possible. Why is it not truth?

    Truth means not leaving anything out. There is much truth left out of this article. Some key truths are the inherent health benefits of Raw Honey and the wonders of Maple Syrup. We are responsible to inform, not scare! That includes the negatives and positives; again, back to TRUTH.

    I do have to say overall, very good article pending a more appropriate title, but by using the word truth to gain reader attention ("truth" is currently trending strong on the public attention meter), it simply does not fit this article.

    Also missing, as Byron and bmf45 have clearly stated is the inclusion of Stevia. Personally, I stay away from any food that claims a zero caloric value, it just doesn't seem like food, but there is alot backing this new/old sweetener up. In order to keep current, articles focusing on sugars must use Stevia as a proper comparo to give the reader a clear and present option.

    Keep real,


  6. oz_ says:

    It's difficult to take this article too seriously due to fundamental factual errors such as:

    "Fructose may not spike insulin like table sugar"

    In point of fact, table sugar – aka sucrose – is a disaccharide which is composed of one molecule of glucose connected to one molecule of fructose. The statement above implies these are different animals – taint so. Biochemically, the body treats sucrose – after breaking the bond between the glucose and fructose molecules – PRECISELY the same as fructose simply because that's PRECISELY what it is, and all of the fructose (whether from HFCS or table sugar) has to be metabolized by the liver (unlike the 'good' glucose), and it is this that leads not only to insulin resistance, but also to numerous other health problems, including those constituting 'Metabolic Syndrome.'

    So, when I see a statement like the one above which is clearly just plain false, and yet fundamental to the subject at hand, then I have to wonder at the rather bold assertions that follow it up, especially when they are presented without any reference to research on the subject – like this one:

    "Breaking this habit actually frees you from the roller coaster ride of sugar highs and lows, and delivers a more stable, calm, and naturally joyful experience of life."

    It seems to me this may be a plausible hypothesis for extreme cases – e.g. people who drink a Big Gulp with their twinkies every day, perhaps, but I'd hypothesize that for most of us who are even moderately health conscious in our diets, other variables in the mix (including numerous physiological and psychological stressors associated with living in an artificial and highly toxic industrialized civilization) have at least an equal impact on our experience of life.

    This all demands evidence, of course (and self-experimentation is as valid as any and more valid than most), but inasmuch as this article does not offer any to back up its claims, and further gets that basic biochemical building block wrong to begin with, it winds up causing confusion where clarity is needed. That's unfortunate because I agree that our 'sugar addiction' has been as debilitating to our collective health as our addiction to fossil fuels has been to that of the biosphere, and clarity on this matter is greatly in need.

    FYI – for those who wish to better understand the specifics of the biochemistry involved, I suggest:

  7. […] Pre-Diabetes?“; “Crave Sweets? Home Screen Your Risk for Pre-Diabetes” and “The Truth About Sweeteners-Natural and Artificial“). After dedicating the past four weeks to the study and exploration of this newly documented […]

  8. […] “natural” sweeteners cause addictive chemical reactions in the body, and a cascade of changes that you probably […]

  9. Jessica Silva says:

    fruit is still amazing, plus cinnamon help balance, put it on everything! lol I think almonds help with balancing blood sugar, and eating something lemony after a baked good. It's all about balance, a once a week or twice a month baked good with coconut palm sugar or other natural sweetener is more special the less you have it anyway.

  10. […] Caffeine Energy Drinks Processed Sugars and Artificial Sweeteners […]

  11. […] the IDFA and NMPF have petitioned the FDA to allow Aspartame along with other non-nutritive chemical sweeteners in children’s milk […]

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