Rule Number One: Be Real!

Via Jamie Ginsberg
on Sep 6, 2012
get elephant's newsletter

As yoga teachers navigating the world of marketing, sales and promotions, we need a set of rules we can live with.

The first Rule of Facebook and social media marketing is “Be Real.”

Hah you scoff, I keep it real…I did a 10 minute headstand in class today. Then you got on Facebook, pitched your retreat, offered up some life change if people came to your six pm class and left. Yeah, just like that. Ruling the world from your iPhone. Is that you being real?

The reflection we see on Facebook has to be a reflection of who we are in real life. It is a small secret, but real people read your status updates. Real people decide whether to like, comment or share your social content. When you post a status update, ask yourself if you are being real. Is this who I am? We know you love yoga and want us to know you are teaching or selling something. What we want to know is who you really are. Follow rule number one and we will show you the love you know you deserve.

As Michelle Obama said,

“Success isn’t about how much money you make, it’s about the differences you make in other people’s lives.”

You are a student, a teacher, a yogi. You are a rising force who can empower people to live better lives. When you share the wealth of love and knowledge you have, you become the mirror we all want to look into. Be a teacher every opportunity you get, especially on Facebook.


Editor: Kate Bartolotta

Like elephant journal on Facebook.


About Jamie Ginsberg

Jamie Ginsberg is a yoga teacher and the co-founder of Marin Power Yoga. He is a technology and education evangelist focused on using the social web to increase interaction and engagement. Jamie is a yogi (200 hour teacher training at Cleveland Yoga and Level 1 & Level 2 with Baron Baptiste) and has shot and produced videos and photography for Baron Baptiste, Yoga Journal Conferences and yoga studios across the United States. Jamie’s expertise is a rare blend of creative, business, legal and technology. Jamie has a Bachelor of Arts in Communications from the The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie here and like him on Facebook.


2 Responses to “Rule Number One: Be Real!”

  1. […] you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your […]

  2. […] also want a yoga teacher training program that offers some guidance on the business of teaching yoga, or at least the ethics of teaching […]