March 20, 2013

Lululemon Exposed.

Lululemon announced a recall of it’s black Luon pants Monday because of “increased sheerness” in the pant fabric.

The recall affects 17 percent of Lululemon’s inventory and has caused the company’s shares to take a downturn, which have dropped by more than five percent by Tuesday morning.

The company stated on its blog Monday, “we want you to Down Dog and Crow with confidence and we felt these pants didn’t measure up.”

At $98 a pop for their staple yoga pant, I would hope my unmentionables would be properly covered.

I personally don’t own a pair of the now infamous loungers, but I have dropped some pretty pennies for their Tata Tamer, which is one of the best jogging bras on the market. My Tamer’s amazing performance has made it worth the price, but the recent recall, as well as other troubles plaguing the company in recent months, has me concerned about their quality control procedures.

Lululemon is blaming the recall on a mishap in the manufacturing process, stating, “the materials used in construction were the same but the coverage was not, resulting in increased sheerness.” Lululemon’s manufacturer, Eclat Textile Co Ltd., has shot back claiming that they “followed design specifications and the Canadian retailer had merely misjudged customer tastes.”

It’s beginning to look like the companies involved are doing what they can to cover their own assets—everyone’s but their customers’ anyway.

The vagueness of their comments leave hardly an explanation as to why people were given an inferior product. In the whole scheme of things though, the finger-pointing doesn’t matter.

What does matter is that Lululemon’s loyal following are handing over large sums of money for what they believe to be a well-made product.

According to Reuters, the company has struggled with quality control problems during the past several months, experiencing a similar sheerness problem earlier this year with another pair of yoga pants.

Lululemons’s devoted customers have helped the company grow rapidly over the past five years, with its stock soaring from $2.25 a share in March 2009 to nearly $78 a share in December 2012. Since January, however, quality issues have forced the stock on a downward trend.

If Lululemon isn’t careful, they risk losing a faithful consumer base that has been vital to their extraordinary success.


Like elephant yoga on Facebook.


Ed: Bryonie Wise

Read 4 Comments and Reply

Read 4 comments and reply

Top Contributors Latest

Amy Cushing  |  Contribution: 4,300